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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189
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Improve Organizational Efficiency via Social Media-Part II

Mindjumpers

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. The platform sort of resembles the ‘next generation’ of the traditional Intranet, however with a communication feature that is similar to popular social media networks.

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Successful Ways To Create User Involvement | Mindjumpers

Mindjumpers

So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Go to video Expendables Trailer : The trailer for the film Expendables also shows ways to do marketing on YouTube and some of the similar effects has been seen by for instance Samsung.

Film 191
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Companies Embrace Social Media

Mindjumpers

Mindjumpers is in a collaborative partnership together with the Bees Awards – the first social media marketing award show that will take place 9th November in San Francisco. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

Company 171
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The Most Badass YouTube Video Ever?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Flowtown – an Interesting Social Marketing Tool Urban Outfitters Likes Facebook » The Most Badass YouTube Video Ever? sidney says: September 1, 2010 at 2:05 pm nice viral marketing but the movie blows. Go to video [.]

YouTube 220
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For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

All initiatives need a sustainable plan and often, social media initiatives fall in different parts of the organisation. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How can we ensure understanding and collaboration within the rest of our organisation?

Questions 254