Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 94

Analysis Report Examples Tools 94

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. DC movies and LEGO?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles?

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Sherrilynne Starkie

NOVEMBER 18, 2017

Seventeen countries say that fake news has played an important role in recent elections, according to a report from Freedom House. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media. And it’s a big problem.

Social Media 283

Social Media Twitter Facebook Policies 283

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Creating content?

Team 126

Team Social Media RFP How To 126

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack.

Research 143

Research Strategy Influencer Survey 143

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. In a bid to combat misinformation, Zefr has also made strategic investments in technology solutions.

Instagram 165

Instagram Brands Collaboration Facebook 165

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Success on social media starts with defining your target audience.

Social Media 140

Social Media Survey Influencer Buy 140

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277

Report comScore Marketing Groups 277

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Finding on-screen talent.

Template 98

Template Templates Social Media Video 98

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Soliciting and curating user-generated content.

Campaign 87

Campaign Report Social Media How To 87

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. No time for collaboration.

Social Media 118

Social Media How To Collaboration Team 118

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. And with various reasonable pricing options, it's simple to discover a plan that benefits your company and goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 110

Social Media UGC Policies Guidelines 110

The Realtime Report

NOVEMBER 8, 2012

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1.

Company 192

Company SMS Embedding Collaboration 192

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 93

Social Media Film Meme Apple 93

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 119

Social Media Brands Marketing Meme 119

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. Cross promotion.

Engagement 91

Engagement Social Media How To Hashtag 91