Remove Collaboration Remove Communities Remove Retail Remove Social Networking
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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook. Focus of recent study. France: La Redoute and Zara.

Retail 230
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]

Keyhole.co

Social media contests are a proven way to get the word out, get people interested in what you offer, and boost your followers count. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. But how can small brands afford to pay influencers?

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Collaborate with other brands.

Strategy 127
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush. Smartsheet.

B2B 132
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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. Be specific.

Hashtag 145
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265