Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 93

How To Sentiment Template Templates 93

Sprout Social

JUNE 11, 2024

Community building is really central in the work that we do, especially in organic social media,” says Grimes. “We’re This practice supports more collaborative work with several different organizations on campus, increasing the overall effectiveness of their strategy. “We It also plays a key role in crisis management.

Education 101

Education Social Media Strategy Collaboration 101

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

Reputation 123

Reputation Tools Brands How To 123

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 101

Brands How To Sentiment Metrics 101

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

agora pulse

JANUARY 6, 2021

Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results. Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Monitor Hashtags.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. Internal communications Internal communication consists of the measures an organization takes to communicate with its workforce to maintain employee relations and streamline their work.

Skills 106

Skills Template Templates Travel 106

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. For example, I’m working on the city’s annual Pride Month campaign. Luckily, AI is here to help.

Sentiment 114

Sentiment Press Release Analysis Team 114

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 114

Strategy Brands UGC Marketing 114

Keyhole.co

NOVEMBER 7, 2023

Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. With this, you can paint a clear picture of how well your campaign resonates with your audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 4, 2021

This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. How to measure owned data. How to measure earned data.

Data 117

Data Metrics Sentiment Analytics 117

Sprout Social

JANUARY 19, 2021

And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization.

Data 89

Data Sentiment API Analysis 89

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event.

Examples 103

Examples Brands Sentiment Reputation 103

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Then, set a goal.

Compete 161

Compete Analytics Analysis Sentiment 161

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. Instead of feeling salesy, content feels more authentic and organic.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. The result was a social campaign encouraging residents to share why they wear a mask and drawing support from people like the San Antonio Spurs’ Gregg Popovich.

Social Media 141

Social Media Metrics Data Team 141

Dave Fleet

NOVEMBER 21, 2011

One of the most interesting questions asked related to the mistakes that organizations make around measuring social media. How many event registrations did you drive? Firstly, considering insights from previous activities (previous reporting periods or previous campaigns) to set appropriate expectations for the time-period set.

Social Media 413

Social Media ROI Report Sentiment 413

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly. Our AI Assist functionality helps you write robust customer responses quickly.

Marketing 123

Marketing How To Sample Samples 123

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Instagram (Paid and Organic) and Instagram Stories.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns.

Template 134

Template Templates Social Media Tips 134

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example.

Survey 87

Survey Brands Sentiment Template 87

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 89

Sentiment Analysis Tools API 89

Razor Social

MAY 15, 2019

Look: How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization? Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. World Health Organization. In March 2020, the World Health Organization (WHO) launched automated WhatsApp chatbots dedicated to sharing COVID-19 information. Helpdesk integrations.

Conversation 94

Conversation Strategy Social Media Marketing 94

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment. Own Relevant Events and Holidays in Your Field. Then, set a goal.

Compete 110

Compete Analytics Consultant Analysis 110

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

NOVEMBER 3, 2022

Think of this as your official communication channel–the way you keep your audience informed on the latest and greatest from your organization, manage current events or crisis communications and effectively answer service-related questions or address concerns. Most companies have a good handle on their brand accounts.

Marketing 106

Marketing Team Social Media Skills 106

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Why you need a YouTube competitors analysis tool ? Keyhole Free trial duration – 14 days. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52