Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. What About Shared Posts?

Facebook 208

Facebook Report Campaign Apple 208

Likeable

DECEMBER 22, 2020

It’s the most wonderful time of the year: when we reveal our top 10 branded content wins! Each week in our #TBT newsletter , we do a “Content Spotlight” on what we thought was the best branded content of the week. THE TAKEAWAY: Why did this content work? Want branded content inspiration in your inbox every week?

Brands 121

Brands Content Airlines UGC 121

Hootsuite

NOVEMBER 30, 2023

That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier.

Tools 104

Tools Content HootSuite Marketing 104

Jon Loomer

MAY 3, 2022

Know that this wasn’t unique content that podcasters created for Facebook. You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it).

Facebook 198

Facebook RSS Aggregator Mobile 198

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 123

Social Media Brands Content Real Estate 123

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. They’re perfect for mobile and are more cost-efficient than other ad options.

YouTube 103

YouTube Campaign Adwords How To 103

Social Media Strategies Summit

MAY 27, 2022

Content curation. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Buffer allows users to plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a single, easy-to-use dashboard. Graphic design. Tracking and reporting.

Team 219

Team Tools Social Media HootSuite 219

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

Ignite Social Media

FEBRUARY 15, 2019

million Pins–it now has the ability to help your content strategy and bottom line. Make the most of this mindset by running your holiday or seasonal campaigns earlier than the competition and watch those sales increase. . Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app.

Mobile 152

Mobile Class Feed Feedly 152

Hootsuite

JULY 24, 2019

Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. 2) Those RSVPs create additional organic exposure on friends’ feeds. (3) Boosting high-performing content is a great way to extend the reach of content that has already been proven effective.

Examples 112

Examples Campaign Facebook UGC 112

Later

FEBRUARY 21, 2020

While you have to consider your business goals and content style to get it right, a planned out grid and Instagram aesthetic is a guaranteed way to get more followers. Make color-blocking your grid easy with Later’s Visual Planner (available on desktop and mobile) and start planning a perfectly cohesive grid.

Feed 70

Feed Feedly Instagram Examples 70

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries.

Curation 111

Curation Content Hubspot Startup 111

Hootsuite

SEPTEMBER 9, 2020

Where does your content naturally strike a chord with fans? This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. Moms, meanwhile, love Facebook. Facebook ads. Source: Facebook. Stories ads.

Advertising 145

Advertising Social Media HootSuite How To 145

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Later

OCTOBER 9, 2020

November is right around the corner, which means it’s time to start planning your Black Friday campaign on social media! . Black Friday in 2019 was the biggest day ever for mobile shopping, with $2.9 Planning a Black Friday Campaign Step #1: Set Your Goals Early. Was your 2019 Black Friday campaign successful?

Campaign 66

Campaign Social Media How To Instagram 66

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. lukettrotman. A, B or C? ???? georgieandzac.

Case Study 109

Case Study Marketing Directory Retail 109

Keyhole.co

MAY 28, 2024

In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Since almost every professional is on LinkedIn, you can easily identify decision-makers for your campaigns. Facebook Feed Ads: Recommended 1080 x 1080 pixels with an aspect ratio of 1.91:1

Social Media 52

Social Media Instagram LinkedIn Mobile 52

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? It would look something like this: Days 1-4: Introduce Related Content #1.

Campaign 146

Campaign How To Facebook Overview 146

Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . It encourages users to participate in user content creation challenges. Creating a new ad campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. Create flawless content. Being able to post to Instagram from your PC simplifies this process.

Instagram 123

Instagram Social CRM Hashtag Publishing 123

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. 1. Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed.

Mobile 60

Mobile Types Engagement Facebook 60

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. On mobile: 1.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Oktopost

JUNE 4, 2024

A lead generation landing page is a web page created for a particular advertising or marketing campaign. When the prospect clicks on a link in a campaign’s ad, email, or social media post , they’re directed to a landing page with a specific call to action rather than your main website.

B2B 62

B2B Forums Discount Price 62

Pixlee

DECEMBER 5, 2019

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . What Does AR Have To Do With User-Generated Content? But we’re not here to talk about the game’s runaway success.

UGC 69

UGC Content GPS Avatar 69

Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags. Image source.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. Select each page to manage and monitor its content and analytics.

Instagram 99

Instagram Facebook Marketing Features 99

Later

AUGUST 14, 2020

If you’re looking to add new content creator tools to your kit list, you’ve come to the right place! . Even with a busy schedule, you can still create gorgeous, consistent content while saving time and money — and the right tools can make it super easy. . Ready to take your content skills to the next level? Editing Apps.

Tools 112

Tools Content Instagram Template 112

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43

UGC Campaign Marketing Hashtag 43

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Creativity counts when it comes to your Instagram content.

Instagram 141

Instagram Video Brands Compete 141

Keyhole.co

MARCH 27, 2024

Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Spending resources on content that vanishes after 24 hours seems counterproductive. This post explores how to save Instagram Stories to use for future campaigns. What Is Instagram story?

Instagram 52

Instagram How To Curation Remix 52

Hootsuite

JULY 27, 2023

Use it to save time planning content, tracking results, and keeping team members up-to-date. Remember those steps we mentioned above about making your account eligible to run a fundraising campaign? Run a paid campaign Adding paid advertising campaigns to your organic strategy is like throwing gas on the fire.

Instagram 82

Instagram Tips HootSuite How To 82

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 122

Trends Twitter How To Hashtag 122

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company.

Content 99

Content UGC Instagram Social Media 99