4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. And that means avoiding these common mobile-related mistakes.

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Facebook Explore Feed: The Test.

Trending Sources

Facebook News Feed: Website Speed Gets Higher Priority

Jon Loomer

Facebook is constantly tweaking their news feed algorithm. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device. News Feed Update Favors Website Speed.

Feed 20

The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. billion of them are on mobile.

Feed 28

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. It’s been on the mobile app for a while but it was recently launched on Desktop.

News 11

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. You have a lot of content to create.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

Tools 12

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Innovations such as conversion lift and mobile polling came out of direct conversations with our Client Council members. This blog will be similar to our News Feed FYI blog.). view content” → “website view of content,” and “video views” → “3-second video views”).

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. Of the top brands using Instagram, 60% use the same filter for all content.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come.

What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly. Contently.

Tools 59

How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

Marketers need to be creative to captivate consumers who are already saturated with content. While Facebook ads help smaller businesses reach a widespread audience, especially because 84 percent of Facebook’s total ad sales are mobile , it’s important to make sure that consumers are getting the right message. But users might be resentful of ads masquerading as real content in their News Feeds. In its third-quarter-2016 earnings call , Facebook reported that 1.71

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

With the social network changing the content users see every few months, every business is scrambling to keep up. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. If people are looking for somewhere to have dinner or searching for the nearest gas station, chances are they are already in the car on a mobile phone. In 2015, mobile search surpassed desktop searches.

Where Content Goes To Die

Twist Image

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). I'm definitely consuming more of the overall content, but many of those bookmarked articles also die an unlooked at death. Well, how does this data point sit with you: 41% of recorded TV content is never watched. " Content wasted. content. recorded content.

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

The Pressures of Content Creation

Social Media Marketing

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. We're more likely to be consuming content on those sites.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Content Capture Shortcuts.

Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs.

The Content Crash

Twist Image

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's more than content. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. content.

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

We’ll host many of our global partners at F8 , Facebook’s annual conference in the Bay area, and we’ll keep sponsoring important journalism and publishing conferences, including the Digital Content Next conference in January and the Perugia Festival of Journalism this spring.

Why Influencers Are Creating Content on Snapchat

Convince & Convert

Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. In his time working in content marketing, Nick has worked with brands like Sony, PlayStation, Sports Illustrated, and Universal Music Group.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

6 Ways to Filter Your RSS Feeds. Information overload is a real problem for many web users, and one way to cope with it is to filter your RSS feeds so you only see what you want to see. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Feed Rinse is a best of class RSS filtering application. Products , RSS & Feed Management.

RSS 22

Going Programmatic to Get Your Content Seen

Convince & Convert

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. The Programmatic Content Play. Image via BigStockPhoto.com.

7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

SocialTimes Facebook

A great tactic for refreshing creative over time with the same audience is to consider the purchasing journey and to create content that speaks to it. When you set up a Facebook campaign, you can choose to serve your ad throughout all of its placements or choose specific placement, i.e., right-hand rail, mobile News Feed, mobile interstitial, etc. Many people habitually use Facebook on one device over another—mobile, but not their computer, for example.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66

3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. live social feeds. live web content.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning.

How to Regram: The Importance of Sharing Instagram Content

Sprout Social

Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. Tweet the Content.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content.

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

How many brands are creating content that you just can't wait for? . We've been looking at this content marketing space for some time now. In short, any brand can create content (in short and/or long form) and have that content distributed (in text, images, audio and video) for free (well, almost free) to the entire planet. These brands can put that content on their own website, app, blog, etc. Still, how many of these brands have "must see" content.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Importance of creating content that helps your audience solve problems. Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media.

5 Tips for Great Content Curation

mashable.com

5 Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Mobile.

How to Leverage Photo Shoots for Social Media Content

Ignite Social Media

In a world where posts that include images produce 650 percent higher engagement than text-only posts, visual content is king, helping consumers process, understand, and retain information better than text alone. Ready to create stand out content?

How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. He zeroes in on one specific stakeholder persona as holding the key to turning the tide of the rest: “the mobilizer.” ” Using this knowledge, Pat shares how best to create targeted content that will reach the mobilizers in your audience.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. With our community’s help, we put together an ultimate list of content curation sources across multiple industries. I hope you’ll find some great websites for your content curation strategy. The big list of content curation sources across multiple topics.