Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Jen Morilla. Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Take Jason and Nikki Wynn, who run the travel and sailing account, Gone with the Wynns on YouTube. Social media often serves as a public square.

Influencer 112

Influencer Campaign How To Marketing 112

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Get outside for a cause.

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Travel Sports Exercises Sentiment 121

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Why was this? How to prevent this?

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Activities Communities Social Media Class 138

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many. Companies have launched promotional campaigns focused on these attributes.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. You can use this same tactic when promoting employees, creators you work with or active members of your community. Sprout Social.

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Examples Instagram How To Curation 103

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Let’s dive in: 1.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. We hear you're all loving the song.

Skills 112

Skills Template Templates Travel 112

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

MARCH 19, 2024

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. AI insights for government Governments can use AI insights to improve public services and policies and engage with communities.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

MARCH 16, 2021

Thanks in part to the vaccine rollout and warmer weather, states known as college spring break travel destinations are rapidly welcoming tourists with open arms. Of course, not everyone shares the same level of optimism at the thought of spring break travel. The light at the end of the tunnel. We’re open for business! — Gov.

Questions 116

Questions Travel Brands Retail 116

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

Influencer 188

Influencer Metrics Campaign Survey 188

Hootsuite

NOVEMBER 1, 2021

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. What this means for brands : Again, it’s all about research.

SEO 145

SEO Instagram Tips HootSuite 145

The Realtime Report

JULY 25, 2012

According to Gatwick spokesperson Zoë Baker, the new initiative is designed to “embrace social communities and enhance a passenger’s journey as they pass through the airport.” ” This campaign is timed to focus around families traveling during this summer’s school holidays.

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Publishing Travel Tumblr Campaign 187

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 108

Campaign Groups Groups Communities 108

Ignite Social Media

JULY 24, 2018

Looking for some travel destination tips? Check out the video campaign he was a part of by clicking on the video below. Former stockbroker on Wall Street turned traveler. As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog.

Influencer 113

Influencer Travel Fashion Blogger 113

Ari Herzog

JULY 17, 2020

Travel: ForeignPolicy.com asked seven experts for their post-pandemic travel predictions. Rolf Potts, the travel essayist, thinks there will be less desire to visit popular places. And the argument is always that noise is the product of activity that brings money to a community.

Sports 91

Sports Travel Library Education 91

Ari Herzog

JULY 17, 2020

Travel: ForeignPolicy.com asked seven experts for their post-pandemic travel predictions. Rolf Potts, the travel essayist, thinks there will be less desire to visit popular places. And the argument is always that noise is the product of activity that brings money to a community.

Sports 91

Sports Travel Library Education 91

Keyhole.co

APRIL 3, 2024

Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

APRIL 16, 2018

The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. Our strategies focused on extending content engagement and directing users to a free downloadable travel guide and newsletter sign up page to indicate visitor intent.

Banking 119

Banking Social Media Travel Newsletter 119

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Don’t miss this stellar opportunity to gain measurement smarts from this Sisterhood of the Traveling AMEC Board Members as I call them (ha!). Hope to “see” you there!

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Strategy Banking Metrics Travel 209

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. original sound – Trey Kennedy.

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Strategy Marketing Banking Influencer 175

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. Also in the final three for best social media campaign is fellow SMCHI board member Laura Kinoshita. In the Young Professional of the Year, is Gwen Woltz. Links are all on the above article.)

Campaign 81

Campaign Social Media Airlines Travel 81

Later

JULY 29, 2021

Our founder Jamie Cormack once said to me that a bag enables peoples’ creative journeys because it quite literally facilitates a person to carry the tools they need to practice their craft, travel, and commute. Our mission is to inspire creative thinking with content based on art, culture, and travel. Sign up today — it’s free!

Brands 66

Brands Travel Instagram Curation 66

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. How can you plan a campaign of this size without a budget?

Influencer 65

Influencer Travel Marketing Instagram 65

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. Scroll for more (time traveler: not that kind of scroll). Wait ‘till you hear about BeReal.)

How To 106

How To Marketing Collaboration Influencer 106

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? Use Contests to Engage your Customers & Community. For example, Yakima, a utility rack company creates contests and campaigns to create an emotional connection between their roof racks and the destinations people travel to with them. .

Instagram 83

Instagram Insurance UGC Brands 83