Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry.

Influencer 101

Influencer Instagram Brands Fashion 101

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

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Influencer Campaign How To Marketing 109

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 94

Fashion Influencer Ensembli Instagram 94

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry.

Influencer 61

Influencer Instagram Brands Fashion 61

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. Use place Guides to spotlight specific locations important to your community. Guides like this make your brand’s Instagram presence seem personable, warm and authentic. Place Instagram Guides. Sprout Social.

Examples 101

Examples Instagram How To Curation 101

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 2 Do your research.

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Influencer Metrics Campaign Survey 188

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? And yet, in spite of that, many brands are still hesitant to join.

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Strategy Marketing Banking Influencer 175

Later

JULY 29, 2021

Our founder Jamie Cormack once said to me that a bag enables peoples’ creative journeys because it quite literally facilitates a person to carry the tools they need to practice their craft, travel, and commute. Our mission is to inspire creative thinking with content based on art, culture, and travel. Sign up today — it’s free!

Brands 66

Brands Travel Instagram Curation 66

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcasts Help Build Community.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep.

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Reputation Sentiment Loyalty Nielsen 89

Later

SEPTEMBER 15, 2020

From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. How can you plan a campaign of this size without a budget?

Influencer 65

Influencer Travel Marketing Instagram 65

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ?

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. Scroll for more (time traveler: not that kind of scroll). Wait ‘till you hear about BeReal.)

How To 107

How To Marketing Collaboration Influencer 107

Pixlee

FEBRUARY 8, 2021

As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. PS Seasoning shares delicious photos and recipe ideas to inspire its cooking community on Instagram. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. Both of these options allow you to use the app’s built-in metrics to gauge how successful your campaign is. .

Video 98

Video Marketing UGC Hashtag 98

Pixlee

SEPTEMBER 10, 2020

Even if your target demographic hasn’t been overwhelmingly engaged on Instagram, this form of content might be the ticket for attracting new communities to your brand. These three brands have shown independently that Instagram Reels have the potential to engage the audience in an authentic way, with minimally produced content. .

Instagram 74

Instagram Brands Authentication Film 74

Social Media Strategies Summit

JANUARY 3, 2019

Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. 6 So Worth Loving. soworthloving / 60.3k

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

JUNE 13, 2019

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. Sennheiser showcases a great mix of professional creative, branded content, and community connection. Sennheiser . 1800 Contacts. Breckenridge Tourism Office .

Tourism 62

Tourism Brands Apparel Banking 62

The Realtime Report

APRIL 15, 2019

Authenticity Over Perfection. This fuels the belief that only “video experts” should be trusted to produce video content and that, no matter where that content is distributed, it should be fit for NBC’s primetime, TASTY, or Travel Channel’s perfectly curated Instagram. Join our Video Marketing Community! Another reason why?

Video 134

Video How To Template Templates 134

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? And yet, in spite of that, many brands are still hesitant to join.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

AUGUST 4, 2022

For example: “Green Aero Tours is looking for an experienced Travel Consultant who loves the outdoors as much as we do. Illustrate how your company allows people to bring their authentic selves to work. What matters most is authenticity. We’re currently looking for a Community Organizer to join our team.

Examples 98

Examples Social Media Skills Team 98

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Simply follow the hashtag every Wednesday from 2—3 p.m.

Upcoming 61

Upcoming Social CRM Tourism Travel 61

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. We also wanted to be prepared to support our audience in a sensitive marketing landscape and guide our community on identifying a brand tone in a time of crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. This could get your event trending and also provide an easy way to find photos from the event for use in later marketing campaigns. Don’t forget about the lighting of your venue.

Hosting 53

Hosting Eventful Influencer Authentication 53

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind.

Brands 103

Brands Hosting Hotels Campaign 103

agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Live Streaming Gets Authentic. Takeaway: Embrace authenticity (and do it live).

Social Media 132

Social Media UGC Adwords Influencer 132

Likeable

SEPTEMBER 17, 2019

We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take. But the best influencer campaigns have both micro and macro influencers. Anyone creating content that audiences interact with has influence, but whether or not they’ll be a match for a particular campaign will depend on your goals.

Influencer 81

Influencer Marketing CPM Fashion 81

Pixlee

APRIL 11, 2017

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort.

Brands 42

Brands Hotels Travel Airlines 42

Waxing UnLyrical

SEPTEMBER 21, 2015

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Styling a City Smart and Happy. Seven Frequently Asked Questions on Social PR Strategy. .”

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CSR Travel Consultant Authentication 100

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. For example, a travel influencer could have a profile picture of them in a picturesque location, a food influencer could have a picture of them cooking or eating, and so on. Prepping your account 1. Frequently Asked Questions 1.

Influencer 52

Influencer Instagram Tips How To 52

Pixlee

JULY 3, 2019

HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Hylete harnessed the power of Instagram and its broader community to power its dynamic content in all of their marketing channels. Through UGC, Airbnb has been able to give authentic insights into Instagram-worthy accommodations.

UGC 59

UGC Brands Apparel Content 59