Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Sometimes brands partner with creators for specific campaigns or launches. Look within your community.

Campaign 100

Campaign Content How To Influencer 100

Likeable

JUNE 29, 2021

However, the rapid commercialization of Pride has led to “performative activism” as well as ingenuine attempts by brands to profit off of rainbow, Pride-themed products while not actually supporting the LGBTQ+ community in a meaningful way. . So, what makes a great social media Pride campaign? Billie: LGBTQ+ Fairy Tales.

Campaign 86

Campaign Travel Hotels Film 86

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ask Your Community for Recommendations. #1:

Influencer 106

Influencer Campaign Instagram How To 106

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

Influencer 295

Influencer Brands Policies Privacy 295

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Oktopost

MAY 20, 2024

Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight. It’s because there is no absolute right or wrong.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. Influencer management and employee advocacy, for example, are among the most tedious. It doesn’t stop there.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs!

Examples 85

Examples Products Social Media Instagram 85

Pam Moore

MAY 31, 2024

Smart resource management can be the difference between a lackluster campaign and a remarkable one. Some agencies such as ours do influencer marketing for brands along with other marketing programs, digital marketing or social media campaigns that can integrate nicely with your in-house team.

B2B 78

B2B Influencer Marketing Collaboration 78

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Metrics 93

Metrics Influencer Marketing Survey 93

ProBlogger

MARCH 9, 2022

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. Perhaps the best example I can think of to illustrate this is the time I started Digital Photography School (my main blog).

Cost 41

Cost Communities eBook Forums 41

Sherrilynne Starkie

FEBRUARY 23, 2013

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Number of likes, fans, friends and followers are some examples. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.   Let’s get into real examples from small businesses that you can use in your next email: 1.

Small Business 94

Small Business Newsletter Marketing Survey 94

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. This is an especially powerful tool for brands looking to connect more with their audience in an authentic way because it gives the community a chance to chime in. Subscribe to our newsletter below. Testing on Reels and Other Networks.

Instagram 174

Instagram Engagement Content Tips 174

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

agora pulse

JUNE 13, 2020

If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Or you can combine powerful queries and historical data to uncover audiences, find relevant content, and plan campaigns. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat. The key to building a strong social media advocacy program lies in leveraging your existing communities. Here’s an example of a S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

APRIL 9, 2024

For example, surprise and delight has become the hottest trend in marketing (not just social media). For example, it’s a common narrative in the social media community that marketing leaders will regularly send a link to a social post from another brand with commentary like, “This is cool, should we do this?”

Team 85

Team Meeting Social Media Report 85

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. You’re a marketing team of five.

Template 125

Template Templates Marketing Sample 125

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Be effective.

Content 319

Content Marketing Curation Template 319

Later

OCTOBER 23, 2019

Mother Jones ‘ bio is actually on the longer side when you compare it to some of our other examples, but it’s still a great example of punchy, straight-to-the-point copy. Here’s another great example from Plant People. Here’s another great example of a descriptive Instagram bio, this time from Later !

Examples 46

Examples Instagram Hashtag Sports 46

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. If you’re not sure where to start, check out our blog post: How to Plan a Pride Campaign on Social Media.

Eventful 81

Eventful Social Media Education Instagram 81

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is corporate communications? For instance, the content creation team may also handle internal communication initiatives. Some companies, like QAD Inc.,

Skills 107

Skills Template Templates Travel 107

agora pulse

FEBRUARY 6, 2020

An entire campaign? To build an engaged online community? For example, increasing post reach can indicate better brand awareness, and more comments can equal engaged followers. For example, encouraging shares can increase reach , and prompting comment threads can boost engagement. We’ve got you covered. Include Tags.

Social Media 160

Social Media Marketing Hashtag Instagram 160

Hootsuite

SEPTEMBER 16, 2022

So, to make sure you stick the landing, we’ve rounded up tips, tricks, and examples to get the juices flowing. There is no single template for good Twitter bios, so take a look at these varied examples to see what feels right to you. Helpful Twitter bio examples. Then they share some info about their current big campaign.

Twitter 145

Twitter Hashtag HootSuite Class 145

ProBlogger

MARCH 9, 2022

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. Perhaps the best example I can think of to illustrate this is the time I started Digital Photography School (my main blog).

Cost 26

Cost Communities eBook Forums 26

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Lower-Funnel: Conversions. CPL CPA CPC ROAS.

Social Media 173

Social Media CPC CPA Aggregator 173

Convince & Convert

JULY 14, 2021

Let you schedule newsletters and time them based on the calendar. Here are a few examples of days that can go into the calendar: National Rose Day. You need to gradually build trust and a community of people who look forward to your updates. Try using different URL parameters to track your traffic from different campaigns.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Ignite Social Media

JUNE 30, 2021

For ads specifically, Pinterest allows for efficient cost per landing page visit which drives huge value in the awareness phase of campaigns. Shopping lists , for example, are a new feature that allows users to virtually shop based on saved product pins. Strengths: Contextual Targeting & Brand Safety.

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Strategy Reddit Advertising B2B 145