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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Social media listening is the same as this but on a massive scale. 3 Examples of Social Media Listening in Action.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146
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How Brands & Marketers Should Navigate the 2020 Election

Likeable

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. In accordance with most people using social media more, most brands are ranking it increasingly more important. Through this, you’re going to be on social media.

Brands 127
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Or do they need to socialize their homeland as well? We don’t have that advantage on a social network. We may get to use Facebook for free, but our competitors can buy ads against our conversations.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

The study found that these moms are re-defining themselves into a new social class and social mindset. For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. They use coupons…a lot. Go where they are.

Class 75
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The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? First, figure out why customers are buying your product , what are they using it for? Create content that addresses the reason why they want to buy your product (in this example, to take better pictures).

Content 141
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How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

If you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. ^ Look at Forums and Message Boards. Are You Terrified to Launch an Online Course Nobody Buys–or Uses? How to Know if Your Niche Idea Will Be Profitable.

How To 52