Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

AUGUST 16, 2023

More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards.

Instagram 119

Instagram How To Loyalty Discount 119

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. Which reminds us: never buy followers. But be careful.

Metrics 107

Metrics Examples Marketing HootSuite 107

Buffer Social

JANUARY 19, 2024

As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

FEBRUARY 1, 2021

Above all, 2020 reinforced how vital social media marketers are to an organization’s success. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. You’ll embrace a more strategic role.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Social Media Marketing

DECEMBER 16, 2019

Private businesses or new companies can procure immense benefits by simply improving their social media presence. They need to keep up a protocol where they should fill in as a team. Filling in as a team will bring fortune. There is no such issue in dealing with the social media handle of your site.

Small Business 141

Small Business Social Media Engineering Consultant 141

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

MARCH 8, 2021

Once thought to be solely reserved for B2C marketers, leveraging this tech can help B2B teams facilitate faster response times. They can also speed up decision-making with key executives at other companies by quickly providing them with the product info needed to make buying decisions. . Social Media Data’s Growing Importance.

B2B 118

B2B Strategy Marketing Social Media Management 118

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Define your social media goals Not everyone is on social media for the same reason.

Social Media 121

Social Media Tips HootSuite Marketing 121

agora pulse

DECEMBER 11, 2020

A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. To create consistency, get the two teams together for a branding review.

Campaign 150

Campaign Social Media UGC Marketing 150

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 26, 2021

Too many posts can come off as spammy to your audience, and the need to create can quickly burn out your social team. Figuring out what your audience really wants to hear from your brand is what will fuel your social engagement. Remember: Your brand also needs to be able to support whatever you post on social media.

Social Media 143

Social Media Metrics Data Team 143

agora pulse

AUGUST 12, 2020

Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. When creating Pinterest campaigns , social media managers to keep this timeline in mind. But for optimal results, you should make sure your team follows best practices.

Report 105

Report How To Analytics Social Media Management 105

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. The social media team responded quickly to direct me to the right person to solve my problem.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Oktopost

MARCH 15, 2021

Instead, relate to them by sharing positive stories about your company and team, and answer the questions and concerns they bring up. When you stay involved in the communities of users and enthusiasts who buy from you, there are daily opportunities to build trust and loyalty. Data and Automation More Than Ever Before.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Have a long management journey of starting on the front lines and working yourself up to head of HR? Adam talks about all the latest changes on Instagram, social media in general, and what’s new with Threads.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. It’ll also help build community, foster loyalty, and increase customer retention. .

Strategy 52

Strategy UGC Brands Apparel 52

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Set social media goals.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Sprout Social

DECEMBER 19, 2023

As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. Investing in your team today can drive acquisition, loyalty and growth tomorrow.

Social Media 106

Social Media Social Media Management Influencer Team 106

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization.

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Sprout Social

DECEMBER 19, 2023

But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 109

How To Survey Social Media Management Training 109

Sprout Social

NOVEMBER 15, 2016

Make sure your team is sharing the right information by educating them on your company’s history, products and goals. Knowing Which Social Media Platform to Use. 66% of adults in the US use social media. 74% of consumers use social media to make a buying decision. You can’t always be selling.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

OCTOBER 3, 2022

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Social media management is a skill.

Strategy 118

Strategy Brands Content Social Media Management 118

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Team: $249/mo billed annually. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Oktopost

APRIL 4, 2023

Is social media worth it for firms in the financial sector? As with any business in any industry, social media offers by far the best platforms on which to reach your target audience directly. Safeguarding your social media presence So, what’s the right approach for financial services on social media?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JANUARY 18, 2017

And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. This “path” is essentially your sales funnel.

Social Media 40

Social Media How To Metrics Tweetdeck 40