Sprout Social

OCTOBER 12, 2020

In this article, I’ll discuss how marketers can create a social media content funnel to support three stages of the funnel: awareness, consideration and conversion. User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. It all starts with awareness.

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Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

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Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. Hook your audience Short-form video is just that: short.

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Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Later

OCTOBER 29, 2020

Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. This makes finding high-quality UGC for your customer appreciation campaign really easy! . Ready to get in on the action?

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Hootsuite

JANUARY 12, 2022

YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP). Step 1: Download the YouTube app. Download the official YouTube app.

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Pixlee

FEBRUARY 7, 2020

But what if your brand has been on the social medium for quite some time, and you constantly find yourself putting in so much effort, without any return? Or perhaps it’s time to learn about 8 simple truths that could help you revamp your social media strategy. Social media is, at its core, a conversation.

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Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Image via Sprout Social.

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Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. You have to train employees too.

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Hootsuite

JULY 5, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Tip : Don’t be tempted to buy Instagram followers. The average monthly growth in account followers for Instagram business accounts is +1.25%. Your followers?

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Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . What to Post on Instagram #3: Share Your Favorite Social Media Holidays. Need some help planning your social media holiday content?

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Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. With over half of consumers seeking customer service through social media, today’s social bots can address such concerns around-the-clock. Why, though? Arsenal FC. That includes superstar sports teams.

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Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. This is not a tale of woe.

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Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. The types of social media content marketers find most valuable in 2021.

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Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

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Later

MARCH 13, 2019

Just enter your email below to download the icons! Throughout the highlight, Glossier includes swipe up links to drive traffic to their online store where people can actually buy the product! ICYMI: You can download Later’s free Social Media Calendar to keep your Instagram up-to-date and plan your content ahead of time!

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Ignite Social Media

JULY 18, 2016

Check out more possibilities with Photo Candy here and download the app here. Although Facetune can be a little controversial because it includes the “reshape” function, which slims down bodies and consequently causes social media images to become an unreal version of the truth. Let it randomly guide you to graphics greatness.

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Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

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Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Later

SEPTEMBER 19, 2018

And the reason building an Instagram strategy for your small business is so important is because of these four factors: People buy from businesses they like. Whether it’s the products they’re selling, or their brand ethos and messaging, we’re more likely to buy from brands that we like. People like businesses they feel they can trust.

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Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

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Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Here’s how.

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Hootsuite

JUNE 20, 2022

Facebook is still the largest social media platform. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. After all, more than 99% of Facebook users have accounts on other social media platforms. Find user-generated content (UGC).

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Hootsuite

JULY 24, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The Instant Experience storefront begins with the same clothing item shown in the video, creating a sense of continuity and letting people who just want to buy that jumpsuit get right to the point. Feelunique.

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Pixlee

NOVEMBER 22, 2021

Did you know TikTok is one of the most downloaded video apps? In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally, and as of September 2021, the app had an active user base of 1 billion users. Such ads allow customers to browse your ecommerce site and buy products related to the challenge.

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Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. billion active users , Facebook is the most visited social media site worldwide. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. With around 2.9

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Later

APRIL 14, 2019

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . Social Media Scheduling Tip #1: Organize & Plan Your Content in Advance. Social Media Scheduling Tip #2: Craft Higher-Quality Captions.

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Later

AUGUST 25, 2020

To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) The first step to running a successful social media campaign over the holidays is coming up with a rock-solid idea or concept! Ready to kick off your planning? Shopping on Instagram just got easier.

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Hootsuite

SEPTEMBER 24, 2019

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. 3 of these instructions. For Android.

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Hootsuite

APRIL 20, 2020

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Reward your audience for spreading the word with UGC. Pro tip: Don’t buy likes , don’t buy followers , and don’t try the old engagement pod trick.

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Hootsuite

JULY 18, 2019

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. Research finds that color influences consumer buying decisions by around 85%. The surprising way a cohesive Instagram aesthetic can actually boost sales.

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Pixlee

DECEMBER 30, 2020

My background has spanned email marketing automation, CRM management, leading customer experience, digital ad planning/account management, as well as other social and digital marketing activations. . Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Later

NOVEMBER 20, 2019

To help you do the same, we put together our top tips on how to plan an Instagram Stories campaign (+ a free step-by-step guide that you can download below!): Once you have all your content and assets, it’s time to put everything together and plan out your social media content calendar! What is an Instagram Stories Campaign?

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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