Audiense

JULY 3, 2018

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! If you can't find the WHY to buy something, do something or spend your time on something, you likely won't do it at all.

Content 78

Content Marketing Template Templates 78

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute.

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Template Templates Trends Content 167

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. What to do?

Content 191

Content Tips How To Video 191

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! If you can't find the WHY to buy something, do something or spend your time on something, you likely won't do it at all.

Content 112

Content Marketing Training Template 112

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 203

Content Marketing B2B Journal 203

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

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Content Training ROI Compete 164

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. Content is not a silo. Don't you fear.

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 171

Social Media Vimeo Content Hubspot 171

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. People are not surfacing your content through search.

Fashion 409

Fashion News Report Review 409

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Social Email Marketing

SEPTEMBER 16, 2014

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.

Social Networking 91

Social Networking B2B Study Buy 91

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? If you are not planning your content for 2020 you are already falling behind. The last thing your audience and dream customers want from you is more content. Content is not a silo. Don't you fear.

Template 78

Template Templates Social Media Content 78

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced?

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Statistics Social Media Marketing Survey 145

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.

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Class Social Media Strategy Marketing 148

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. You could just post random content and hope it gains traction, drives traffic, and wins customers. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company.

Content 164

Content Marketing Small Business Newsletter 164

SocMed Sean

JULY 11, 2018

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content.

Content 209

Content Buy Sites Energy 209

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business.

Template 60

Template Templates Content Marketing 60

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content?

Content 145

Content Marketing Fashion Curation 145

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.

Buy 113

Buy Social Media Brands Loyalty 113

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 244

Advertising Social Media Strategy Authentication 244

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 179

Social Media Content Vimeo Marketing 179

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 140

Content Metrics UGC Conversation 140

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Marketing Must be Integrated.

Trends 277

Trends Smart Phone Marketing Mobile 277

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 168

Trends Marketing Influencer B2B 168

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Social Zoom Factor holiday podcasting schedule.

Social Media 165

Social Media How To Marketing ROI 165

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 107

Influencer Tools Marketing Software 107

Pam Moore

JULY 17, 2017

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business can easily get overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. The only guarantee we have on the social web today is change.

Social Media 167

Social Media Marketing Training Analysis 167