How to Survey Your Audience

Convince & Convert

One way to find out your customers’ opinions is by sending out a survey. The following are some tips to keep in mind, as well as some websites that will help you effectively survey your audience. You’re going to need several surveys out there for all your different projects.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

I’m not able to reveal the specific sites or figures due to confidentially requirements but they are all well established brands. 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3

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Trending Sources

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. 80% of survey respondents state they monitor for brand mentions in real-time, near-time or a few times a week.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012.

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social?

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

Using Mobile Surveys for Immediate Customer Insights

Engaging Brand

Mobile surveys is something that intrigues me - so I asked Mark Penson to share his insights into mobile surveys (watch out tomorrow for our interview on The Engaging Brand podcast ). Forget Email Surveys: Use Mobile Surveys for Immediate Customer Insights. Paper surveys have probably been around since papyrus. As PCs became more popular, so did online surveys. Email surveys aren’t keeping up with the times.

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Branding Bricks ). The CMO Survey ). The CMO Survey ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand.

Social Media As Brand Awareness

Small Business Mavericks

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Among those channels included: Brand awareness. Frank Reed at Marketing Pilgrim seems to equate “brand awareness” with Likes and Shares. That’s brand awareness.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

In a joint initiative, Talkwalker and D S Simon have released an in-demand survey and an in-depth video that will reveal best-in-class insight into how PR and communications teams are working to earn media and the tools and analytics they’re using to measure results.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective.

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MUST READ new Pew survey about groups on the internet

SocialFish

There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING.

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How To Craft A Better Brand Story

SocialFish

Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Respond to this benchmarking survey and get the results for free.

Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities.

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What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. A report from social media analytics and bookmarking platform Quintly examined the 30 biggest brands on Facebook for a look at current trends.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

You’ve Got Brand Ambassadors. Now What?

Convince & Convert

Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. I chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans!

What Happens When a Brand Embraces Its Story?

Convince & Convert

I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome. Jones Scones is my new favorite example of such brand.

Love Your Brand

Twist Image

Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. What could we learn and replicate to get our brands to be a top performer? We want people to love our brands. brand.

The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Even top international brands use social media to its fullest. Website Builder has created a detailed infographic with Instagram facts that you may find beneficial for marketing your business or brand. Top Brands Are Already on Instagram. These brands post on average 4.9

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ). The CMO Survey ). The CMO Survey ).

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Blog brands community Infographic perceptions

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Here are some of the most important conclusions from the report: Brands Twitter activity.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

In a recent report from Get Satisfaction , the expectations of this so-called 2nd generation of social media consumers versus the actions of brands have been sized and measured to give a status of how brands navigate in the landscape of social networks.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

73% of College Students Would Open A Branded Snapchat [Study]. What does that mean for brands – and for Snapchat’s ability to monetize in the future? Here’s a look at the data: 73% (nearly 3/4) of students would open a snap from a brand they already know.

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks. The survey was conducted between January and April 2014.

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

users expect during the Olympics, and Research Now’s findings were: Entertainment: This includes humorous takes on what’s happening in Rio, sharing video assets or creating exclusive branded content. The 2016 Summer Olympic Games begin Aug.

How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Measuring Your Digital Brand Impact Download. Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” Nearly half (45%) of the marketers surveyed said that this is one of the biggest challenges they face.

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Twitter Debuts New Customer-Support Features for Brands

SocialTimes Twitter

Social media users who are dissatisfied with customer support from brands often cite lack of response , and Twitter Thursday introduced two features to help businesses combat that perception. The direct message button will also be more prominent on those brands’ profiles.