Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 117

B2B Influencer Brands Marketing 117

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 118

Brands Survey Microsoft Issues 118

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Strategy 121

Strategy Brands UGC Marketing 121

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI Authentication UGC 127

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 121

Social Media Survey Education Team 121

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 116

Brands Avatar How To Privacy 116

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 111

Social Media Strategy Exercises Retail 111

Firebelly

MARCH 21, 2012

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Have you set expectations in your community?

Communities 160

Communities Facebook Policies Survey 160

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. Ready to get started? Let’s dive in!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Specifically, would women of color be interested in a dedicated social community? They are comfortable with branded content. To solve for this need, OWN recently launched The Know: An OWN Community. Source: Magna.

Communities 100

Communities Platform Video Fashion 100

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. The feature can be used by brands, creators, influencers, and social media managers to spotlight positive comments, combat misinformation, answer FAQs, and more.

Comments 93

Comments Brands FAQ Instagram 93

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Groups 281

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 76

Brands B2B SEO Influencer 76

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 125

Examples Influencer Campaign Marketing 125

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 98

Metrics Influencer Marketing Survey 98

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? In typical fashion, I did it mostly on a whim.

Communities 135

Communities Price Groups Groups 135

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Post surveys. Engage your fan base with occasional surveys. With just a little bit of effort, you can turn your Facebook page into a thriving social media community.

Communities 101

Communities Facebook Survey Small Business 101

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

B2B 135

B2B Brands Marketing How To 135

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 87

Loyalty Brands How To Discount 87

Pixlee

APRIL 27, 2020

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Moreover, 90% also feel positively toward the brand after attending. Gather feedback.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 104

ROI Influencer Marketing Survey 104

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Survey 123

Survey How To Education Hotels 123

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 135

Engagement Brands Influencer Review 135

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Do you think advocate marketing is the next big thing?

Brands 160

Brands Case Study Survey Organization 160

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. We saw major shifts in all aspects of our lives and businesses.

Trends 184

Trends Organization Social Media Travel 184

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101