Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! What is User-Generated Content (UGC)?

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful?

Why Consumers Love User-Generated Content: Five Psychological Motivators

Pixlee

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. UGC does precisely that. .

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University branding: How to build your school’s brand on social media

Sprout Social

According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels. Establishing your brand’s values. This is where higher education branding plays an important role.

Brands 101

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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3 New Trends in Retail Customer Acquisition

Pixlee

Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Some advice for creating social media awareness for brands include: Identifying a target platform. Consumer Preference for Socially Responsible Brands. Social responsibility for brands needs to feel authentic to consumers. Some benefits of using UGC include: Increased social engagement.

How User-Generated Content can be Helpful for Recruiters and HR

Pixlee

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands.

10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. FUN FACT: On average brands pay $2,000 per 100,000 followers on YouTube.

What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand Storytelling Integration. The standards for ideal user experience (UX) have grown significantly.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

In fact, 69% of the respondents in the survey said they either “strongly” or “somewhat” agree that building relationships with influencers was an important strategy for establishing loyalty with customers. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Meanwhile, for the newer brands, rewarding the referrer gives slightly better returns compared to rewarding both equally. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The competition for attention is fierce for brands on social. How does a brand looking to make a name for itself overcome these obstacles?

47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand.

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). For social media managers, ask yourself: What events and activities can my brand create to share on social media channels?

17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. Are you looking to: Increase brand awareness?

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How Instagram Has Taken Over Tourism Marketing

Pixlee

Surveys show 48 percent of Instagram users use the network to help pick their next vacation destination, and 35 percent use Instagram to discover new places. What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover? The spectacular Northern Lights.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. It caters to individuals as well as enterprises who have content marketing in their branding strategy.” — GetApp. 20: The Four Best Online Survey Tools. #21:

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Our 2019 Index survey found that 47% of social marketers find it difficult to develop social strategies that support their overall business goals.

How to use Quora for marketing

Sprout Social

However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Quora is one of the best-respected UGC platforms around. Join their ranks and boost your brand. You may even end up with a few new brand advocates. Best practices on using Quora for brands.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. Large brands have in-house graphic designers, Photoshop experts, and a video production team.

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The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits. Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand. Video views: promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. 7: Branded Content Ads.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. Highlighting your branded hashtags, hashtag campaigns, and more!

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Stay on top of the trends by producing thoughtful, relevant video content that speaks to your brand’s unique voice. The videos that your brand creates will ensure you stay on trend while also helping you stand out in a sea of competition.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.