Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Buffer Social

DECEMBER 15, 2021

A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. I always recommend brands focus on their social media marketing on one or two channels, rather than trying to be great at them all.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MAY 1, 2018

From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing. May will have plenty of social media expert guests to bring their insights and expertise.

Upcoming 111

Upcoming Yahoo Apple Social Media Management 111

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience.

Brands 286

Brands Meme Research Social Media 286

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

AUGUST 3, 2018

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Wednesday, 8/15: Creating Connection: Brands & People. See a topic that interests you?

Upcoming 75

Upcoming Yahoo Apple Conference 75

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Upcoming 77

Upcoming Yahoo Apple Collaboration 77

Sprout Social

NOVEMBER 28, 2022

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. People want to see the faces behind a brand.

Instagram 126

Instagram Engagement Brands Avatar 126

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 132

B2B Social Media Management Metrics Social Media 132

Sprout Social

APRIL 4, 2017

This April at #SproutChat , we’re talking about everything from measuring success across all social platforms to educating colleagues on personal branding best practices. Wednesday, April 5: Success Across Social Platforms. Wednesday, April 12: Educating Your Colleagues on Developing a Personal Brand.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

SocialFish

JANUARY 11, 2011

Looking at the speakers, I’d love to hear from Stephanie Schierholz, the social media manager for NASA–what a cool job! Also speaking are Adam Conner, the associate manager for privacy & global public policy at Facebook (can you say hot seat?) Should be interesting.

Eventful 184

Eventful Upcoming Social Media Social Graph 184

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify Brands Marketing Upcoming 100

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). As social media manager, the responsibility landed with Abbey. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 31, 2016

To make it easier to tune in and find a subject that interests you, we’ll post a monthly schedule of upcoming #SproutChat topics. All are welcome to join this #SproutChat but the discussion questions will focus on how to optimize a feature of our social media management platform. Hope to see you there!

Upcoming 40

Upcoming Analysis ROI Communities 40

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are talking specifically about social media strategies and trends for brands. The industry disrupter us social media experts can’t stop talking about.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

agora pulse

FEBRUARY 23, 2021

We recently talked to Ali about his upcoming session at Social Pulse Summit: Instagram Edition. Agorapulse: What has you most excited about Instagram in this upcoming year? HOW to help and educate your audience, so you can make an impact in their lives and attract them to your brand. A Decline in Organic Reach.

Strategy 129

Strategy How To Marketing Instagram 129

Sprout Social

JANUARY 29, 2017

Feel free to discuss your own social media wins and pain points in our Facebook community. February 1, 2017: Managing Social Media on the Go. Consumers expect quick responses via social media. That means social media managers must be present and responsive 24/7.

Upcoming 40

Upcoming Yahoo Apple Community building 40

Sprout Social

MARCH 17, 2021

More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct approach, asking for follows and Likes in exchange for something else. That’s not to suggest certain quick wins should never be part of one’s social strategy.

Social Media 134

Social Media Strategy Upcoming Engagement 134

Sprout Social

AUGUST 12, 2021

Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. With the right template (and with the help of a social media management tool ), you set every campaign up for success. Social media proposal template.

Template 128

Template Templates Campaign Social Media 128

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Social Media Strategies Summit

JUNE 3, 2021

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

Engagement 149

Engagement Communities Video Tourism 149

agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. Let’s dive right in! .

Instagram 146

Instagram Meme Upcoming Authentication 146

agora pulse

MARCH 25, 2020

As a former meteorologist and storm chaser ( yes, really ), I’ve been able to see gathering storms and upcoming disasters. Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. (I What Social Media Managers Need to Do First in a Crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Recruiting Students to Support Your Social Media Marketing.

Social Media 130

Social Media UGC Project Collaboration 130

agora pulse

OCTOBER 8, 2020

Stay on brand. Social proof. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Stay on brand. Your branding guidelines should include: Fonts and their usage. Table of Contents.

Instagram 179

Instagram How To Hashtag Guidelines 179

agora pulse

FEBRUARY 18, 2020

Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. Along with the growth of social media itself, tools have been created to help make our jobs as social media managers a little easier.

Social Media 104

Social Media Social Media Management Upcoming Collaboration 104

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

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Metrics Influencer Marketing Survey 100

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69