Sherrilynne Starkie

NOVEMBER 10, 2012

Social capital Ottawa. Ottawa’s Capital City News. The Liberal brand in Canada struggles as McGuinty quits Ontario politics. The post was originally published at Thornley Fallis. Recent post: Ottawa police tweet on the beat. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE.

Social Capital 391

Social Capital Policies Research Reputation 391

Twist Image

OCTOBER 31, 2012

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with.

Social Capital 106

Social Capital Advertising Sports Compete 106

Twist Image

AUGUST 10, 2012

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Myrland Marketing

AUGUST 16, 2012

Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in [.].

Brands 70

Brands Social Media Social Capital Consultant 70

Convince & Convert

NOVEMBER 1, 2011

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That is the difference between social capital and influence, because they’re very different.

Klout 121

Klout Social Capital Influencer Social Graph 121

Sprout Social

SEPTEMBER 14, 2022

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. Audiences experience brands primarily through social media.

Strategy 100

Strategy Brands How To Template 100

Koka Sexton

APRIL 5, 2015

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. Social media was the next frontier for sales.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. Social media was the next frontier for sales.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Stay N' Alive

SEPTEMBER 21, 2010

Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Today’s he’s a brand that even non-social media folk know and turn to for help.

Influencer 102

Influencer Social Capital Publishing Twitter 102

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it. Unported License.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

FEBRUARY 19, 2016

We’re going to walk through a hypothetical here and say that you’re maybe a fitness brand or someone in the athletic space and you want to know who the quantified self experts are, who those influencers are and where to go and engage. Or I could say show me the social media veterans, etc.,

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? There is of course a limit to this logic.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Mark: Thank you. Jay: I devoured it. I devoured it recently on an airplane as I typically do.

Klout 122

Klout Influencer Case Study Proposal 122