Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

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Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

FEBRUARY 19, 2016

We’re going to walk through a hypothetical here and say that you’re maybe a fitness brand or someone in the athletic space and you want to know who the quantified self experts are, who those influencers are and where to go and engage. Or I could say show me the social media veterans, etc.,

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. We know better now.

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? There is of course a limit to this logic.

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Social Media Strategy Report Buy 128