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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. Mental availability drives fame for a brand. Wait, what?

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Remix 94
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How We’re Successfully Repurposing Content at Buffer

Buffer Social

We’ve been using this strategy at Buffer for the past few months with great success - we’ve found that a lot of our repurposed content has been our top performing content when we pull our monthly social media reports. This Instagram post ended up being our most engaging post for the month of April.

Content 84
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Sales Vibes: Tuning into Your Buyer’s Human Frequency

Pam Moore

As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? If these questions have you missing a beat, it's time for a remix. How's Your Brand Lighting Up the Digital Stage? Every brand is vying for that spotlight. What challenges are they strumming to?

B2B 78
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence.

LinkedIn 279