article thumbnail

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.

Groups 172
article thumbnail

The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Branded Collabs Manager.

Groups 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

Groups 130
article thumbnail

More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

article thumbnail

Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Changes to Roles and Management.

Brands 184
article thumbnail

What Brands Should Know about Facebook and Instagram Shops

Ignite Social Media

A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. What Shops Mean for Brands. With Facebook and Instagram Shops, brands have the opportunity to reach more customers online and drive lower-funnel activity. Creating a Shop is free.

Instagram 196
article thumbnail

Should Your Brand Invest in TikTok?

Ignite Social Media

When footwear brand Crocs launched on TikTok, it gained more than 100,000 followers within a single week and saw 45,000 videos featuring its #ThousandDollarCrocs hashtag created within 36 hours. This could worry some brands immediately and could become more important for others if additional allegations surface. That’s impressive.

Brands 167