yMarketingMatters

OCTOBER 12, 2019

Google loves good content, your visitors and followers love good content. You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! …And Get More Eyes on Your Content! But producing good content is the first step.

Content 130

Content Paid Search Digg SEO 130

Firebelly

NOVEMBER 18, 2009

Digitalia | Indianapolis Social Media Marketing « social media marketings good news | Main | Courtney Love gets sued over tweets » November 18, 2009 Too much flash turns google off Search Engine Optimization: Flash doesn't entice google Google is like a hippy girl. Having trouble reading this image?

Google 100

Google Paid Search SMS Syndication 100

Socialmedia.biz

MAY 11, 2016

Even worse, consumers are often experiencing “ad fatigue”, causing them to form negative perceptions of brands due to overexposure to their ads. So what does this mean for brands? In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. How effective is this method?

Influencer 68

Influencer Strategy Brands Marketing 68

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). Recent studies conclude that natural search results (SEO) have 75% search volume while pay-per-click (PPC) receives the remaining 25%.

SEO 239

SEO Strategy Tips Marketing 239

Keyhole.co

OCTOBER 24, 2023

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. This is a crucial metric as it represents the number of people who are interested in your brand.

YouTube 52

YouTube How To Posterous Upcoming 52

The Way of the Web

AUGUST 29, 2014

One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And you continue to link your Google+ page with your website. Blog Social Media Marketing google authorship'

Google 52

Google Paid Search Blogger Publishing 52

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Oktopost

MAY 23, 2022

Imagine if you could see what your prospects are Googling – you’d know exactly what they are interested in buying, what they want, and when they want it. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Paid Search.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone.

Adwords 93

Adwords Paid Search Small Business Google 93

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Brand marketing is a highly competitive arena.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Firebelly

JUNE 22, 2010

A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media. Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? View an alternate.

YouTube 170

YouTube Social Media Paid Search SMS 170

Firebelly

JULY 23, 2010

How to Use Social Media to Rank on Google Now that Google is indexing social media content in real-time, how can you leverage blogs and social networks to rank on Google? Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. Having trouble reading this image?

News 176

News Social Media Paid Search SMS 176

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. These searches are leads. Have we solved the most basic of questions for our digital marketing efforts?

Marketing 105

Marketing Analytics Mobile Paid Search 105

Social Media Marketing

FEBRUARY 16, 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. Google has already signaled its intentions towards this by incorporating smart bidding techniques and also updating its ad rotation settings.

Trends 93

Trends Paid Search Campaign Mobile 93

Firebelly

SEPTEMBER 3, 2010

10 Steps for Optimizing the Brand for Social Search For media properties and brands, optimization combined with targeted and enterprising social networking now plays an instrumental role in capturing the attention and essentially defining the action of our customers, peers, and the trust agents and authorities who influence them.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. In October of last year, MediaPost published the article, Gartner Predicts 30% Of Searches Without A Screen In 4 Years. About 30% of searches will be done without a screen by 2020. In short: voice.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social. View an alternate.

Facebook 160

Facebook Paid Search SMS Syndication 160

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

The Social Media Incubator

JUNE 13, 2011

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value. .

Marketing 122

Marketing ROI Foursquare Paid Search 122

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. Having trouble reading this image?

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

JANUARY 7, 2010

Digitalia | Indianapolis Social Media Marketing « Firebellys Top 9 Blog Posts of 2009 | Main | We Interrupt This Lifecast: Syndication Overload (Part 1) » January 07, 2010 Social Search: Tempur-Pedic "Ask Me" Commercial People trust their friends more than Googles algorithm. Having trouble reading this image?

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

JUNE 3, 2010

Digitalia | Indianapolis Social Media Marketing « 3 Easy Ways To Make Your Facebook Page More Welcoming | Main | Flickr Friday: Sexist Profiling on Twitter » June 03, 2010 Jakes Take: Fresh Logos, Fresher Coffee Every brand could use a re-design every once in a while.Even Google updated their logo last month, if you haven’t noticed.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Firebelly

DECEMBER 15, 2009

"  88% of links that 14-24 year olds clicked were sent to them by a friend  1 billion links clicked every month on Google is the same as 1 billion bit.ly Having trouble reading this image? View an alternate.

Statistics 101

Statistics Paid Search SMS Syndication 101

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. It pays to engage. Having trouble reading this image? View an alternate.

Buy 100

Buy Facebook Paid Search SMS 100

Twist Image

JANUARY 21, 2014

There''s no need to benchmark brands against their competencies with big data because, quite frankly, most brands don''t even have a proper definition for what big data means. Plus, even if they did, there are but a small, few brands who have the technical and strategic capabilities to truly benefit from it.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

FEBRUARY 11, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: Social Media Optimization Summits | Main | 5 Social Marketing Stories You Need To Read This Week » February 11, 2010 The Battle (and Blending) of Social and Search Rages On A lot has been happening in the social and search (and social search) realms in the past few weeks.

Yahoo 100

Yahoo Paid Search Compete SMS 100

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. Having trouble reading this image? View an alternate.

Discount 111

Discount Facebook Paid Search SMS 111

Bill Hartzer

FEBRUARY 24, 2011

We’re a group of innovators that believe brands deserve more options and better results for their digital marketing dollars. Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. Full benefits: medical, dental, 401k, vacation/sick/personal/paid holidays.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Twist Image

SEPTEMBER 8, 2017

We've been seeing this coming for years, but Amazon Echo , Google Home , Apple 's Siri and Microsoft 's Cortana are growing up and taking over. Amazon, Google and advertisers will have to tread lightly (or maybe that's asking too much and they'll keep trolling us like BK did ). Within three hours, Google disabled it.

Advertising 40

Advertising Industry Wikipedia Strategy 40

Firebelly

DECEMBER 14, 2009

Video features search and social media marketing professionals Greg Jarbo and his team made this video at SES Chicago, which stars a who's who on the search marketing and social media marketing scene. And what are you expecting Google to bring you for the holidays. The questions were simple: were you naughty or nice?

Video 100

Video Paid Search SMS Syndication 100

Firebelly

JULY 23, 2010

This is where brands need to step in to take advantage ofthis. At 500 million users, Facebook isn’t going anywhere soon,and it’s 500 million people a brand could easily be missing out on. It’s simple – people have found an easy wayto connect with friends and co-workers, regardless of time or distance. Having trouble reading this image?

Facebook 113

Facebook MySpace Paid Search SMS 113

Firebelly

DECEMBER 14, 2009

Are you currently listening to what is being said about your firm, brand(s) and/or product(s)?  What metrics are appropriate for your campaign and what do they tell you? How  How will you gather information? What  What will you do with the data collected? Having trouble reading this image? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Facebook Vs. Google.

Software 101

Software Marketing Analytics B2B 101

Danny WhatMough

AUGUST 12, 2013

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PR has always been about building awareness of a brand or a cause and raising, upholding reputations.

Press Release 85

Press Release SEO Paid Search Reputation 85