Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. Somewhere on social media, somebody is talking about a feature they wish your product offered.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. They’ve created a brand hashtag #TellOn to feature the stories in photo form that their customers take.

Content 144

Content Meeting Process Sentiment 144

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Check out some examples of how other brands use social media intelligence to create tangible change. Want to know more?

Social Media 115

Social Media Sentiment Survey Marketing 115

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Start the workday.

Survey 60

Survey Education How To Hotels 60

Ignite Social Media

DECEMBER 7, 2020

This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. . Media Placement.

Groups 200

Groups Groups Tips Facebook 200

Ignite Social Media

APRIL 7, 2021

Insights such as: A brand Facebook post, on average, reaches about 2.2% of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly.

Organization 187

Organization Social Media Content Analysis 187

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. After all, cultural moments don’t come with brand guidelines. Look into the people, brands and media outlets that are present in the conversation. Who’s talking about it?

Brands 115

Brands Meme How To Advertising 115

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Data 132

Data Social Media Metrics Analytics 132

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Invite people from your email list to an informal focus group on the phone. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. Need an example of content events?

Training 20

Training Eventful Tips Analytics 20

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. And that can be helpful, too.

Research 123

Research Social Media HootSuite Marketing 123

Hootsuite

OCTOBER 13, 2020

Social media sentiment is the attitude and feelings people have about your brand on social media. A social media sentiment analysis tells you how people feel about your brand online. It involves collecting and analyzing information in the posts people share about your brand on social media. But is it positive or negative?

Sentiment 145

Sentiment Analysis Template Templates 145

Later

JUNE 11, 2021

Plus, with over 180M users on the platform , there’s a major opportunity to reach new people and increase brand awareness. Note: If you’re starting a brand new account, skip to Tip #3!) . This is also an opportunity to audit who your brand follows, and to refresh your profile picture, bio, and cover photo. The takeaway?

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

B2B 113

B2B Research Sentiment Marketing 113

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Legal challenges could potentially affect X's branding or operations. Stay updated on legal developments that could impact X's platform policies or branding.

News 72

News Social Media Marketing Facebook 72

Hootsuite

OCTOBER 1, 2019

So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). Use the right hashtags on your posts. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

Instagram 111

Instagram Geotagging How To Tourism 111

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from. 500 million tweets are sent every day.

Fashion 98

Fashion Sentiment Collaboration Policies 98