The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

The Wisdom Of One

Twist Image

New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" hashtags. Do you think that Social Media can fuel innovation?

How to Get Free Instagram Likes (Because They Still Matter)


Instagram explained: “We want your friends to focus on the photos and videos you share, not how many likes they get.”. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ??????

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Your community should be the core focus of your marketing strategy in the year ahead. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts.

UGC 83

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more.

The ultimate social media listening guide for marketers

Sprout Social

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Use a hashtag report to see which are the most engaging. Use this hashtag in future posts and to find new people to follow.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

Survey 143

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Want to know how 11 million Australians will vote?

5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Well, this means an increased focus on the people and personalities behind your brand. It puts the focus firmly on improving customer experience. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 114

Ford's Got a Reason to Fiesta

Social Media Marketing

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. You can see the "Real Answers" interface here or follow the hashtag #FiestaAsk.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. It’s a pretty terrible time to be in the traditional advertising sector.

Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

Yammer sort of allows this by allowing posts you push to Twitter to also appear on your internal network (you do this by appending the hashtag, #yam, to your Tweet and it gest read by Yammer). It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions


This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Look at the content that is resonating and focus more on that. credit: Mick Russell.