article thumbnail

How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110
article thumbnail

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. This is especially useful for brands who rely on long-form content, like media companies. The key is to inspire engagement.

Instagram 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. It is used to identify patterns and trends in data for informed decision-making. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

Analytics 114
article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Simple and effective.

Reddit 100
article thumbnail

8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Just feed in keywords and select the custom period using QuickTrends.

article thumbnail

10 Ways to Take Better Social Media Campaign Photos

Socialized

As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Although many people spend time messaging celebrities, sharing selfies, and watching cat videos, 54% have used social media to test items and interact with their favorite brands. Social media is essentially a visual medium.

Campaign 100
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117