The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.

Brands Rocking Instagram

Mindjumpers

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? Is Snapchat for brands?

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Facebook & Instagram Launch “Shops” to Help Small Businesses Sell Online

Later

Facebook just launched its biggest move into e-commerce yet: Facebook Shops! . Announced during a Facebook Live session today with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram. .

9 Exciting Instagram Features Coming in 2020

Later

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. Facebook Shops.

Instagram ads are growing

Sherrilynne Starkie

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads.

Facebook Expands Brand Collabs Manager to Include Instagram Creators

Social Media Today

Facebook is opening up its Brand Collabs Manager tool, which facilitates content partnerships between brand and creators, to also now include Instagram users

Next Phase of Social Shopping: Facebook and Instagram Checkout

Ignite Social Media

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. On Facebook, many brands can already set up in-app checkout for their customers.

What Brands Need to Know About Instagram’s Checkout Feature

Ignite Social Media

On this week’s edition of Ignite Your Week, our focus is on Instagram’s new in-app checkout feature. Although it’s still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Instagram’s Checkout Feature.

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.

Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

We feature the new Facebook Messenger Unsend. See some how-to info for Instagram Messenger. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. How to Improve Your Instagram Story Engagement.

Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Why Instagram? Guest post by Tom Siani.

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How to Repurpose Instagram Stories for Facebook, Pinterest + More

Later

Want to repurpose Instagram Stories for other social channels? From LinkedIn Stories to Pinterest and TikTok, in the following post, we look at different ways that you can repurpose your Instagram Stories content (+ tips on how to make sure they’re optimized for each channel). .

8 Brands Creating Custom Instagram Stories AR Filters

Later

The term “augmented reality” may sound very futuristic, but did you know that you’re already interacting with AR every day through Instagram Stories? Instagram’s cute face filters, like puppy dog ears, are actually AR filters!

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The Living, Breathing, Human Brand.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

The image-based network also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. Native scheduling comes to Instagram, finally! Will Facebook soon be reading our minds?

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

How to Make Money on Instagram

Later

Brands everywhere are feeling the impact. But the good news is there are still plenty of ways to make money on Instagram. Whether you’re a brand or content creator, there are plenty of ways to make money on Instagram. View this post on Instagram.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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How to Share Influencer Posts as Branded Content Ads on Instagram

Later

If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Here’s everything you need to know about the new branded content ads on Instagram and how to run your own branded content ad campaign:

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. Instagram

How to Use and Create Instagram AR Filters

Ignite Social Media

Facebook-owned Instagram is “borrowing” yet another feature from Snapchat: the AR filter. Now anyone is able to create their own Instagram AR filter … for free and without needing any working knowledge of AR.

Instagram Scheduling Now Available

Ignite Social Media

Many social media managers have been waiting years for this news – native Instagram scheduling is here! Now, social media managers can schedule content through the Facebook Creator Studio, which you may already be using for your Facebook content.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

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Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

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Instagram Overtakes Facebook in Audience of Top 50 Brands

Social Media Today

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion

How to Send Instagram DMs From Your Desktop

Later

Have you ever wished that you could reply to Instagram DMs from your desktop? Well, your wish has been answered: Instagram is officially bringing direct messages to the web! . You can also share posts, Instagram Stories, and IGTV videos as a direct message.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study.

Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

The 100 million strong photo-sharing community Instagram just launched web based profiles. Ironically, as Facebook is increasingly optimising for the SoLoMo future, Instagram is now working towards becoming more web-based. You’ve asked for Instagram on the web and we’ve listened.”

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success.

40% of Leading Brands Use Instagram

The Realtime Report

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! of video and photos into a story that gets compiled and stored right within their Instagram profile. Win win for Facebook and Instagram obviously.

Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

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The Ultimate Guide to Instagram Creator Studio

Later

Attention influencers: the new Instagram Creator Studio is here to help you manage all of your Instagram posts, get insights from desktop, monetize your content, and more! . Previously, Creator Studio was only available for Facebook Pages — but that’s all changed now.

Instagram ads vs Facebook ads: Which is better for your business?

Sprout Social

You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? Instagram is for you. Use Facebook. Both Instagram and Facebook ads can be managed through Facebook’s Ads Manager.