Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing? Budgets are growing.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

NOVEMBER 2, 2020

What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. Instagram is testing multiple placements of the Reels feed within the app interface. Find out how to get your brand ready for Instagram Reels. Brands across all industries have hopped on the Reels bandwagon.

Instagram 179

Instagram Brands Sports Feed 179

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. Instagram is the sixth-most visited website having reached 140 million U.S. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

SocMed Sean

FEBRUARY 10, 2022

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Instagram Accounts. Then click to add. Select “Account.”

Instagram 214

Instagram Facebook URL Mobile 214

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. There were five.

Social Media 172

Social Media Facebook Marketing Proposal 172

Social Media Strategies Summit

NOVEMBER 30, 2020

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. And this is the potential that ecommerce brands are capitalizing on. There are already 25 million business profiles on Instagram.

Products 164

Products Instagram Brands How To 164

Ignite Social Media

AUGUST 3, 2020

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. NBC says Facebook will launch this in the United States and 50 other countries within a couple of weeks.

Instagram 183

Instagram Brands Remix How To 183

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 97

Publishing Tools Brands Facebook 97

Firebelly

APRIL 2, 2018

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ?? Instagram gets the kids.

Instagram 131

Instagram Brands Facebook Comparison 131

Ignite Social Media

FEBRUARY 28, 2020

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers.

Instagram 149

Instagram Facebook Policies Buy 149

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket. . #1)

Facebook 161

Facebook Marketing Eventful Social Media 161

Audiense

AUGUST 9, 2022

If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Facebook is dead, except for your relative’s constant check-ins at random locations. Instagram is dead, which to be fair, might not be totally incorrect if Kylie Jenner’ s boycott gains traction.

Instagram 157

Instagram Influencer Video Brands 157

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages.

Facebook 161

Facebook Marketing Aggregator URL 161

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form? Something in-between?

Instagram 143

Instagram Video Brands Compete 143

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

Instagram 116

Instagram Curation Feed Feedly 116

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. That’s because early engagement is a value signal for the Instagram algorithm.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

CPM 196

CPM Facebook Sample Samples 196

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Influencer Strategy Marketing 127

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook?

Data 154

Data Facebook Reddit Social Networking 154

Convince & Convert

NOVEMBER 13, 2017

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. New Instagram Features for Marketers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join. Here are 7 surefire TikTok Marketing strategies. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger.

Facebook 203

Facebook Virtual World Advertising News 203

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . How to increase brand awareness, leads and sales.

Facebook 165

Facebook Marketing Training Eventful 165

Ignite Social Media

MAY 11, 2021

Have you heard of Instagram Restrict? If your job requires you to monitor community engagement and interaction on Instagram, this feature might be the perfect solution to your troll problem. Here’s a bit more about this overlooked feature and how you can leverage the tool for your brand marketing needs.

Instagram 101

Instagram How To Press Release Notification 101

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. What is TikTok marketing? Published on.

Brands 89

Brands Marketing Influencer Analytics 89

Later

JUNE 3, 2021

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

Instagram 122

Instagram Tips Template Templates 122