Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. Conversations Spark Engagement. It lacks energy.

Engagement 167

Engagement Social Media Brands How To 167

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. They often have a highly engaged fan base. Image credit: Karsten Winegeart on Unsplash.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 127

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. How to build a social media strategy for your brand? However, if it’s engagement , tracking the number of comments may be the better thing to do.

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Social Media Engagement Strategy How To 130

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Join the right conversations.

Brands 133

Brands Sports Compete Apparel 133

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Audience engagement. “I Wendy’s buzz-worthy sarcasm?

Social Media 91

Social Media Brands Meme Real Estate 91

Visually SM

JULY 20, 2020

With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. The format is recommended to improve brand reach in the online environment. Also, on Instagram, polls are a great way to engage with followers. The platforms accumulate over 3.5 How to apply it practically?

Social Media 130

Social Media Engagement How To Social Networking 130

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. But getting engagement for a challenge doesn’t happen by accident. Below we break down TikTok challenges work and the best practices for brands looking to leverage them.

Brands 110

Brands Hashtag Trends Fashion 110

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. How large is their following?

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Analysis Social Media How To Hashtag 184

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. It boosts engagement. Here’s why.

Brands 145

Brands HootSuite Hashtag Instagram 145

The Realtime Report

JANUARY 15, 2020

Is Your Brand Performing Like It Needs to? One of the most important things you can do as a founder or CEO is track the performance of your brand. A brand isn’t simply the branding you put on posters. Your brand is made up of every decision you make that affects how customers relate to your business.

Brands 103

Brands Survey Posterous Price 103

Sprout Social

SEPTEMBER 2, 2020

Fact: videos on Instagram receive 49% more engagement than static photo posts. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. But what separates Instagram video from that of competing social networks? Short-form? Something in-between?

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Instagram Video Brands Compete 143

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

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Brands Sentiment Influencer Survey 193

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

Survey 259

Survey Compete Forums News 259

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Creating engaging videos? Publishing whitepapers/ebooks?

Analysis 104

Analysis Sentiment Marketing How To 104

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

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B2B Brands Marketing How To 135

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Dave Fleet

MAY 10, 2010

The intent, according to All Facebook , was to take generic topics that aren’t necessarily brand-focused and to create Community Pages for them. Over time, Community Pages would reduce the number of errant brand-related pages set up by individuals – a good move from a brand’s perspective.

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Communities Brands Wikipedia Microsoft 419

Ignite Social Media

DECEMBER 11, 2023

Back in August, we conducted a study that revealed Threads had experienced a significant drop in usage and engagement shortly after its July launch. Many big brands that initially joined Threads weren’t active on the platform anymore. Based on the recent developments and engagement trends, Threads appears to be gaining momentum.

Compete 101

Compete Energy Social Media Platform 101

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Engaging with Your Audience Another key aspect of effective SEO is providing valuable content that encourages user engagement.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pam Moore

MARCH 25, 2020

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Social media now showcases not only the brands that do it right, but also the brands that are lazy.

Brands 78

Brands Smart Phone ROI Social Media 78

Oktopost

APRIL 19, 2022

Candidates compete for the same jobs, while businesses compete for a common pool of talent that could help them generate a competitive advantage. Just as workers need to develop their personal brand, companies need to find ways to cultivate a strong employer brand strategy. Does Employer Branding Really Matter?

Brands 62

Brands Microsoft Compete Issues 62

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. The Red Bull Wake Open in Tampa, Florida is the world’s largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Convince & Convert

FEBRUARY 17, 2011

Now, you’re competing with Coke. The email inbox is also a battleground , with your special offer competing through the attention aperture (as Brian Solis calls it) with Nigerian Prince scams, Amazon recommendations, and Linkedin “don’t forget to connect with this guy&# nudges. With McDonald’s. With Chevy.

Compete 132

Compete CoTweet CoTweet Small Business 132

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening?

Compete 115

Compete Conference Organization Social CRM 115

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Oktopost

MARCH 25, 2024

So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. No advocates, big problem.

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Metrics Training iPad Meeting 75