Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

Instagram 194

Instagram Brands How To Remix 194

SocialFish

FEBRUARY 25, 2011

or defamatory comments when discussing the Company or the employee’s superiors.”. Therefore the NLRB ruled that the “Blogging and Internet Posting Policy” contained unlawful provisions that “prohibited employees from making disparaging remarks when discussing the company.” unless the employee receives written approval from the.

Guidelines 202

Guidelines Social Media Policies Training 202

Ignite Social Media

NOVEMBER 8, 2019

While the intent behind the FTC’s rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on how that direction should be interpreted, which could have major effects, especially for brands who participate in product gifting and affiliate programs. . The Implications for Brands.

Influencer 137

Influencer Brands Marketing Guidelines 137

Ignite Social Media

NOVEMBER 18, 2020

Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. Parler community guidelines are simple and to the point. Users who violate any guidelines, are subject to a community jury and could be removed from the app. There are really only two main rules of Parler.

Social Media 172

Social Media Brands Badge Guidelines 172

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 92

Social Media Engagement Brands Template 92

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brands Content Guidelines 88

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 161

Process Communities Brands How To 161

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313

Questions Company Social Media Real Estate 313

Pixlee

AUGUST 9, 2021

However, the content your users produce may be less-than-optimal by your brand standards. There’s a high volume of content available to most brands but let’s face it: a lot of that content isn’t perfect. Use a UGC platform to automatically filter out spam, and set custom parameters that meet your brand guidelines.

UGC 92

UGC Brands Apparel Authentication 92

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. Not only do your customers already know the ins and outs of your brand, but also introduce your products to your intended audience.

Brands 144

Brands How To Hashtag Applications 144

Mindjumpers

JULY 12, 2012

A social media policy is a corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person. It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set.

Policies 239

Policies Social Media Brands Guidelines 239

The Realtime Report

MAY 5, 2020

Incendiary Language: How Brands Can Keep COVID-19 Messaging From Fanning a Dangerous Flame. With the spread of misinformation and online scare tactics, we’ve entered into a growing economy of fear –– and brands, as primary communicators in our digital ecosystem, can lend a hand in diffusing this fear.

Brands 140

Brands Construction Guidelines News 140

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. LinkedIn company page cover photo size: 1128 x 191px.

Social Media 145

Social Media Guidelines B2B Embedding 145

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves.

Brands 141

Brands Policies Guidelines Conversation 141

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. So here are some guidelines. What role should brands play on social media on September 30?

Communities 99

Communities Brands Instagram HootSuite 99

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Q: If a blogger doesn’t disclose their relationship with the brand, who gets in trouble?

Guidelines 60

Guidelines How To Blogger Review 60

Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Brands 62

Brands Twitter Reddit Platform 62

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. We continuously sift through thousands of pieces of UGC, asking for proper rights for images that match our brand guidelines.

UGC 98

UGC Brands Authentication Banking 98

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. A central hub for aligned guidelines and structure.

Activities 235

Activities Social Media Brands Guidelines 235

The Way of the Web

FEBRUARY 9, 2014

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Buzz Marketing for Technology

SEPTEMBER 26, 2012

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279

Brands Facebook Guidelines Conversation 279

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice. What Exactly Is a Brand Voice?

Authentication 101

Authentication Platform Social Media Brands 101

Laurel Papworth

MARCH 5, 2012

Facebook Page Competition Guidelines T&Cs. I seem to be always telling random strangers on company Pages that they can’t run a competition to “like” them on Facebook or to “tag” a photo. Please note that compliance with these Guidelines does not constitute the lawfulness of a promotion.

Guidelines 88

Guidelines Facebook Blogosphere Policies 88

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

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Template Templates Social Media UGC 145

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 104

Strategy Sentiment Patterns Marketing 104