Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 131

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

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Brand Monitoring Tools HootSuite Brands 99

Later

AUGUST 6, 2020

Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. Want to easily manage comments on Instagram ? According to a survey, 91% of consumers say positive reviews make them more likely to purchase from a business.

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Comments Brands FAQ Instagram 93

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

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Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

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Survey Marketing Social Media Management Badge 93

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Reach refers to the number of people who saw your content.

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Metrics Influencer Marketing Survey 96

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Without a structured approval process , you could post content that does not align with your brand.

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Template Templates Social Media Tips 135

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. What is your current brand perception? How has AI impacted the market?

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Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

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Engagement Brands Review Influencer 133

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Social Media Management B2B Social Media HootSuite 76

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. use social for “finding products to purchase.”.

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Retail Social Media Brands Tips 104

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . According to a recent survey, 83 % of woman-owned small and midsize businesses are using Facebook Messenger to engage customers. According to a recent survey, 83 % of woman-owned small and midsize businesses are using Facebook Messenger to engage customers.

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Brands Facebook HootSuite Badge 145

agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

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Social Media Strategy Marketing How To 171

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

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Engagement Tips Loyalty Metrics 102

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Strategy UGC Brands Apparel 52

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. User reactions to the new name and brand.

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Twitter Social Media Sentiment Reddit 78

Sprout Social

MARCH 29, 2023

Partnerships between social and talent acquisition practitioners are mutually beneficial since they share multiple goals. For example, both strive to boost brand awareness and drive site traffic. Here are four ways leveraging social media for HR can help you level up your recruitment performance.

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Social Media Strategy Team Review 97

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. With our friends at @BlkWomenPhoto , we asked the community to share their perspective on why #BlackJoyMatters to them and how they create those moments of joy — [link] #VSCO.

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Issues Survey Campaign Authentication 132

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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HootSuite Social Media Management Tumblr Hashtag 83

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Be transparent about your commitment to sharing diverse faces and voices to make sure influencers don’t feel that they’re being treated like a token representation of their community. . Create a Genuine Brand Community.

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Campaign UGC Marketing Authentication 77

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

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Instagram Social Media Marketing Survey 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. On social, the same tactics can only yield the same results for so long.

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Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. bridging our cultural polarization.

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Strategy Metrics Hubspot Retail 142

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. And consumers see right through it.

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Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

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Social Media How To Skills Hubspot 90

Buffer Social

MARCH 5, 2021

One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

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Company Social Media Instagram Social Media Management 89

Ignite Social Media

AUGUST 16, 2018

Setting up and maintaining social media monitoring for your brand can ensure that any burgeoning issues are caught in real time. In one survey, 90% of people had used social to communicate with a brand. Where possible, train your social media managers to “wow” the customers.

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Social Media Issues Survey Social Media Management 122

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. On average, brands receive 129 inbound engagements on social per day.

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Social Media How To Collaboration Team 113

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Methodology.

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HootSuite Campaign Metrics CPC 98

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But, as with all the social media networks, competition is fierce.

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Twitter Tips Influencer Hashtag 129

Buffer Social

APRIL 26, 2017

Also, we’d love to offer our Buffer users and community members two free months of Skillshare Premium , which you can use for our class and over 15,000 other classes! As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% Social media management – $10.

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Social Media Class Marketing Social Media Management 111

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community. Get Started.

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HootSuite Organization Strategy Metrics 110

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. With brands using employee advocacy earning 25%-40% more overall engagement over brands that don’t, it’s easy to see why. The statistics around employee advocacy don’t lie—launching an employee advocacy program benefits both the employee and the brand.

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How To B2B Training Survey 62

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok?

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UGC Hashtag How To Meme 139

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. Same goes for brands. In response, platforms are doubling down on “creator hubs” that make it easier for creators and brands to connect. Here’s three new updates to ensure we support the branded content ecosystem:? ? important; }.

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