Forbes Social Media

SEPTEMBER 1, 2020

The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.

B2B 97

B2B Influencer Report Case Study 97

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

Brands 130

Brands Energy Sports Fashion 130

Audiense

MAY 17, 2018

The brands that influence them the most. Who are the most relevant influencers (micro and/or macro) for these audiences. The factors that most influence their buying habits. From consumer insight to production in marketing campaigns. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Forbes Social Media

JULY 31, 2020

Organic growth used to be something influencers and brands could count on. But in this ecosystem, marketers are needing to find new, creative ways to increase engagement—and one of those is Instagram giveaways.

Case Study 81

Case Study Instagram Study Company 81

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

Case Study 165

Case Study Brands B2B Marketing 165

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. What made you decide to go with Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. What made you decide to go with Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

BeingOptimist

AUGUST 14, 2023

In the enchanting world of TikTok, where creativity dances hand in hand with popularity, the allure of being an influencer is undeniable. Among the questions that echo through the minds of budding content creators is the ever-elusive query: How much do TikTok influencers really make? A myriad of factors contribute to the pay scale.

Influencer 40

Influencer Collaboration Authentication Affiliate marketing 40

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it.

Influencer 115

Influencer Marketing Nielsen Authentication 115

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness.

Social Media 121

Social Media Tips HootSuite Marketing 121

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. million followers).

Influencer 66

Influencer Campaign Marketing Case Study 66

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. From formal wear to iPods, the store is huge and even equipped with a café.

Brands 158

Brands Blogger Retail Case Study 158

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Convince & Convert

AUGUST 28, 2014

More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular. Read the whole entry. »

Brands 147

Brands Case Study Content SEO 147

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Mashable: What Brands Can Learn From Taco Bell’s Social Media Lawsuit Defense. BrandSavant: The Limits Of Online Influence. Questioning online influence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

SEPTEMBER 22, 2022

Some of these brands include Delta, Unilever, Monster, and GSK. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Influence – Discover influencers and manage your campaigns. Social Media Management. How Much Does It Cost? CONTACT US.

Review 91

Review Case Study Social Media Management Airlines 91

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Bold claim, huh?).

Blogger 154

Blogger Fashion Case Study Brands 154

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full.

Case Study 69

Case Study Study Social Media Tools 69

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing. Read more here.

Case Study 158

Case Study Marketing Influencer Blogger 158

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . Brand identity and content marketing go hand in hand. Here are five ways to make this happen. .

Brands 107

Brands Case Study Statistics Reputation 107

Koka Sexton

DECEMBER 26, 2022

It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. The Best Influence Marketing Education.

Influencer 60

Influencer Marketing Nielsen Case Study 60

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements. Shareholders.

Social Media 190

Social Media Marketing How To Social Media Management 190

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.

Brands 161

Brands Case Study Survey Organization 161