Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. This element is all about building an identity.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 84

Loyalty Brands How To Discount 84

Pam Moore

MARCH 31, 2017

Difficulty obtaining funding, budget or stakeholder buy-in? Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. More questions than answers?

Training 165

Training Social Media Brands Small Business 165

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. More questions than answers?

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Why should you consider building a community?

Communities 78

Communities Social Media Community building Groups 78

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about? We can help!

Social Media 100

Social Media Marketing Community building Analysis 100

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Most brands will automate DMs by using a chatbot. Many chatbots use conversational AI , so you know the communication will flow naturally.

Social Media 131

Social Media How To Discount FAQ 131

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy.

Team 151

Team Content Sports Consultant 151

Social Media Strategies Summit

APRIL 22, 2019

While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. While it’s still early days for this feature, brands should consider adding it to their 2019 strategy to feel the benefits of being an early adopter.

Trends 142

Trends Social Media Instagram Influencer 142

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. What is the function of corporate communication?

Skills 106

Skills Template Templates Travel 106

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them.

UGC 78

UGC Social Media Content Newsletter 78

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content.

B2B 136

B2B Social Media Strategy LinkedIn 136

Buffer Social

JULY 18, 2023

Build genuine relationships Your network is your net worth when it comes to social media. I get it – you have a business to run on social media, but you should also build relationships beyond buying and selling. Customers keep coming back for repeat business and become brand advocates.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 106

Social Media Marketing Atlassian Team 106

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. How some of the world’s largest brands implement user-generated content in real-life. How marketers and brands can start user-generated campaigns of their own.

Brands 40

Brands Content UGC Social Media Management 40

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach.

Social Media 84

Social Media Trends Community building Hosting 84

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Pam Moore

JUNE 26, 2020

Why should your customer care your brand exists? What are the emotional reasons they will buy from you? You better make sure your content is helping make the decision to buy from you! Is it engaging your customer to take action that brings them closer to your brand? Wish you had more customers? The struggle is real!

eBook 78

eBook Template Templates B2B 78

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. ” However, once you do the double click on their data and justification, you find that Facebook has nothing to do with it and that they are referring to publishers buying services from bad brokers etc.

Feed 167

Feed Feedly News Facebook 167

Pam Moore

SEPTEMBER 7, 2020

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

eBook 78

eBook Social Media Template Templates 78

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy.

Team 100

Team Content Sports Consultant 100

Pixlee

AUGUST 19, 2020

Because when you forge solid relationships with your audience, they won’t simply buy more often. They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel.

Discount 54

Discount UGC How To Marketing 54

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. People don't just buy things, they join things. Tips to inspire natural community leaders in your Facebook Group. Need more help?

Groups 167

Groups Groups Facebook Training 167

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 131

Conversation Review Marketing How To 131

Buffer Social

DECEMBER 14, 2021

Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furniture company. This mentality is, thankfully, not exclusive to Sabai.

Chemicals 65

Chemicals Embedding Transportation Price 65

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

Content 162

Content Training How To ROI 162

Akamai Marketing

SEPTEMBER 13, 2011

Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Interested in a community vs. an audience? Audiences can be purchased : Think about buying an email list or a direct mail list. That’s what you buy: access to an audience. Its easily repeatable.

Communities 174

Communities Creative Commons Buy Advertising 174

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Instagram is a powerful tool for any brand or business, especially following the platform’s recent moves into e-commerce. Ready to get started?

Small Business 103

Small Business Features Instagram Badge 103

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Starting an ecommerce referral program with brand ambassadors. Leading brands in ecommerce often employ shoppable UGC galleries on their ecommerce site, letting site visitors shop directly from real pieces of customer content.

UGC 52

UGC Marketing Mobile Review 52

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Importance of humanizing your brand. People don't just buy things, they join things.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Importance of humanizing your brand. People don't just buy things, they join things.

Content 78

Content Authentication Training Template 78

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Need help launching a new product or service?

ROI 78

ROI Strategy How To Marketing 78

Later

SEPTEMBER 1, 2020

From interacting with customers to increasing brand awareness and making sales, the benefits for SMBs are huge. Realistically, it’s almost impossible to build a presence on 5 to 6 different social platforms — that would take way too much time, and you could end up spreading yourself too thin to deliver any real returns.

Platform 78

Platform Social Media Small Business Instagram 78