Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. The rules of audience-brand engagement are different than they were even a year ago.

Social Media 121

Social Media Marketing Community building Feed 121

Social Media Today

AUGUST 2, 2021

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

Buy 208

Buy Trends Community building LinkedIn 208

Sprout Social

APRIL 11, 2022

Consumer capitalism is about the production of identity through brands more so than strictly goods. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. Brands must understand how to build and engage communities organically. Brands should start now.

Brands 91

Brands Applications Communities Yahoo 91

Pixlee

MARCH 21, 2022

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. The idea of “Instagram Customer Service” regularly impacts marketers who use it for advertising and community-building, but also receive feedback from consumers. So how should you approach Instagram customer service as a brand?

Instagram 74

Instagram Brands Notification UGC 74

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social.

ROI 138

ROI Team Social Media Metrics 138

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

MARCH 25, 2020

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. It's about building something bigger, better and amazing together that we could never do by ourselves as one. Social media now showcases not only the brands that do it right, but also the brands that are lazy.

Brands 78

Brands Smart Phone ROI Social Media 78

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

Brands 166

Brands Small Business Communities Authentication 166

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion.

Communities 86

Communities UGC Community building How To 86

Sprout Social

AUGUST 30, 2019

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! Sharing an #OOTD?

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 97

Activities Brands Analysis Template 97

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands How To Marketing 167

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. This element is all about building an identity. This element is all about building an identity.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. This begs the question: why would you make a long-term investment in other areas of community building, but take a chance on the voice aspect? There is no need for micro-definition.

Communities 186

Communities Conversation Brands Discount 186

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 88

Loyalty Brands How To Discount 88

Pam Moore

SEPTEMBER 26, 2017

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. Do you have a personal brand?

Brands 164

Brands How To Training Small Business 164

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way. Brands can use UGC and dynamic display to optimize the best content in the customer journey.

UGC 53

UGC Brands Apparel Communities 53

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. The colors, language and visuals are supporting elements, not “the” brand.

Brands 113

Brands Strategy Reputation Marketing 113

Sprout Social

NOVEMBER 27, 2023

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. What makes The Arb such a dynamic community? Is our objective to promote our brand?

Communities 85

Communities Community building Industry Crowdsourcing 85

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Build community and earn support of evangelists to amplify your story and purpose.

Training 165

Training Social Media Brands Small Business 165

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Harp Interactive

APRIL 30, 2012

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all?

Guidelines 352

Guidelines Communities Facebook Discount 352

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Why should you consider building a community?

Communities 78

Communities Social Media Community building Groups 78

Oktopost

JULY 20, 2023

Canva , a graphic design platform, has an impressive 137,000 followers, and Slack , a business communication platform, has attracted 12,000 followers. These figures demonstrate the potential of Threads as a platform for B2B communication and community building.

Conversation 91

Conversation B2B Community building Instagram 91

Mindjumpers

AUGUST 29, 2011

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Steps for building a community.

Communities 183

Communities Social Media Community building How To 183

Convince & Convert

MAY 8, 2012

.” After all, there’s X amount of likers, followers, subscribers, doers’, doubters, troublemakers and everything in between, who are communicating in the group. However with most brand pages, this environment is actually fostering a false sense of community. Brands will often do whatever it takes to get more.

Communities 156

Communities Brands Lurker Facebook 156

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brands 60

Brands Content Influencer Survey 60

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk. Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

MAY 5, 2016

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Buy 113

Buy Social Media Brands Loyalty 113

Waxing UnLyrical

SEPTEMBER 13, 2013

Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. Do you have a great community building strategy? Alicia Lawrence is a Harrisburg-based writer and entrepreneur specializing in communication and health.

Blogger 263

Blogger Strategy Technorati Community building 263