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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze. That’s on top of comprehensive social media management tools, including scheduling to all major network, easy performance tracking, and audience engagement tools.)

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing?

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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How To Measure Share Of Voice On Social Media

Keyhole.co

SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). Not just that, Keyhole is a complete social media management tool. That’s to say, it can help you with brand monitoring.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]

Buffer Social

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Why listening to peers and competitors is a great way to improve your strategy.