Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

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Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

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Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

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Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

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Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Reputation Management.

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Keyhole.co

MARCH 6, 2024

But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy. Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. How do you know if it resonates with your audience?

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Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Keyhole.co

MARCH 9, 2023

BrandMentions BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management. Pro: BrandMention also allows you to integrate website traffic monitoring into your analytics reports.

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Keyhole.co

JANUARY 15, 2024

By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind. Then, you can create a more effective response strategy than just issuing a public statement.

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Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. What is social media reputation management?

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Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. What are media monitoring tools?

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Keyhole.co

OCTOBER 13, 2023

To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. Social media is a great resource for promoting an employer brand.

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Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brand 24. . Oktopost specializes in social media management for B2B companies.

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Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

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Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you.

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Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

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Keyhole.co

OCTOBER 10, 2023

The kind of services they’d like you to offer, what they love or hate about your brand, or why they chose your products over your competitors. Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points.

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Sprout Social

JUNE 15, 2020

You don’t have to totally overhaul your social strategy in the face of GDPR, by the way. Paying close attention to your reputation via social media when it comes to questions, comments and concerns from customers. Monitoring your mentions makes it easier to hone in on ways you can build that much-needed sense of trust.

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Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

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Saying It Social

JUNE 3, 2010

Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. if yes, please explain.

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Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

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Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. Still, a solid crisis management strategy can dampen any negative impact.

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Firebelly

NOVEMBER 19, 2009

As a college-educated journalist who has taken intense communications law classes, I know the designer will have to prove a few things to win her case, including that Love’s statements are, in fact, false and that they caused damage to her reputation and/or business.

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Firebelly

OCTOBER 22, 2009

Apple is known for creating a brand demonstratingthat you’re in the cool, modern crowd if you use their products. It’s lessabout the quality of the product and more about the reputation the productpasses on to the consumer. Much of this brand has been established through video.

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Keyhole.co

JULY 20, 2023

These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. 8 Google Alerts alternatives for efficient online media monitoring Here are our top picks of Google Alerts alternatives in terms of price, features, and user reviews: 1.

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Keyhole.co

OCTOBER 21, 2023

Why it matters Social media monitoring isn’t a luxury in today’s digital world; it’s a requirement. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

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Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation.

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Keyhole.co

JUNE 30, 2021

Five ways social media data can take your strategy to the next level. Thankfully, many different data sources can help with this and some interesting techniques to improve social selling with a data-driven approach and craft a better media strategy for business. . Improve data quality. Use cross-channel marketing.

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Keyhole.co

MARCH 1, 2023

Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. One of which is by utilizing data to craft a better media strategy for your brand. or “Which age cohort is sharing our content?” Not convinced?

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Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. You need a strategy for dealing with criticism on social media. Here are six steps that will help your brand recover from a social media crisis.

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Keyhole.co

MARCH 4, 2024

Carefully establishing your social media goals helps your business: post with purpose and strategy, justify marketing spend, make data-driven decisions, determine the return on investment (ROI), and synchronize social media and general marketing activities. Brand monitoring helps you to control the narrative and protect your reputation.

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Keyhole.co

OCTOBER 31, 2023

By evaluating historical data, brands can also measure how their past content performed, identify strategies that worked, and refine them to suit the current trends. Reputation management Your online reputation can make or break your business — and tracking old tweets is crucial in managing it. Choose Keyhole today !

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Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. These include: Monitoring brand mentions Your brand reputation is vital to your continued success. Conclusion Google Alerts can be a powerful way to keep track of your brand, competitors, and industry.

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Keyhole.co

APRIL 20, 2023

Newsjacking is a particularly risky business strategy. It can result in excellent brand exposure when done properly. Given that everyone can avail themselves of news immediately, businesses should be wary about the accuracy, reliability, ethical aspect, and other concerns that may put their brand in a bad light.

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