Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Kikolani

JULY 4, 2010

It is a friendly community that knows the importance of interacting with readers by responding to comments and reaching out to find quality writers to share a new wealth of information on how to succeed at blogging. This dofollow and KeywordLuv enabled blog is home of great articles on affiliate marketing , blogging , and Internet Marketing.

Affiliate marketing 136

Affiliate marketing Hubpages Blogroll Social Bookmarking 136

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

Social Media 180

Social Media Content SEO Examples 180

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. What initially caught my eye in that article (more than other useful points and references) were quotes from the major management consulting firms Mercer-Delta and McKinsey about this fundamental and permanent shift. Contributors |.

Organization 100

Organization Review Web 2.0 Tools 100

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. Read All About It!

Social Media 195

Social Media Postrank Flickr Class 195

Adam Sherk

JUNE 5, 2009

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

JANUARY 12, 2010

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 179

Team Twitter Facebook Press Release 179

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Many are not patient enough to wait that long. Mom & pop.

Press Release 129

Press Release How To Blogger Radian6 129

Adam Sherk

APRIL 26, 2010

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 20, 2009

If you distribute press releases through a variety of communication channels journalists have the option of selecting which ones are most suitable for them and this should result in more engagement from them (which is the whole point after all). As Twitter is so popular with the journalism community it seems a natural choice.

Press Release 145

Press Release Twitter URL RSS 145

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. A few important qualifiers here: 1. Remember the advertorial ?

Class 184

Class Blogger Issues Review 184

Buzz Marketing for Technology

JULY 24, 2008

Heres a link on who Andrea Janssen is and what shes into - a whole lot more than Knowledge Management Consultant. Heres a little something I wrote in reply to High Context editor David Gammels introduction to the group-forming community. "Id KMPings has enabled the formation of a loosely coupled community of KM bloggers.

Directory 100

Directory Metadata Blogroll RSS 100

Adam Sherk

DECEMBER 16, 2009

is one of the most common consulting questions we get. I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical).

Syndication 103

Syndication Publishing URL Yahoo 103

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and sports 2.0. [.] The Whole. : The Whole.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Waxing UnLyrical

DECEMBER 14, 2010

Imagine that in a consultancy – a PR who is so precious about their work that they can’t accept the advice of their seniors! Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Read All About It! Wanna Subscribe?

Class 227

Class How To Applications Course 227

Social Media Strategery

JUNE 7, 2009

principles, and have made an impact on government and the citizens and communities it serves. That’s great marketing-speak, but bottom line, what’s in it for me? bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

JANUARY 21, 2010

community from 3,000 miles away? From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

MAY 2, 2009

He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic. He advocates for asynchronous communications and for engaging with the community when and where they are, rather than trying to get more comments or web traffic."

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. One of the other areas that we’ve branched out into social media consulting.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MAY 12, 2010

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm. The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

JULY 25, 2010

At the end of this chapter of the book, Randy tells the story of how he still serves as a consultant to Disney and at the end of his meetings, he ends by asking, “If I sent a child into one of your stores with a broken salt and pepper shaker today, would your policies allow your workers to be kind enough to replace it? The Whole. :

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

JANUARY 12, 2010

link] social media marketing social same opinion as that of Jeffrey Levy [link] social media marketing social media same opinion as that of Jeffrey Levy [link] social media marketing social sradick is a expert in this field. good knowledge [link] social media marketing social media sradick is a expert in this field.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

APRIL 15, 2009

page_id=2 The NewComm Forum is a focused conference specifically designed to teach communications professionals the strategy and tactics to effectively utilize the power of social media and new communications tools and trends. This year’s conference will also be co-located with the Inbound Marketing Summit. The Whole. :

Forums 56

Forums Gov 2.0 Web 2.0 Wiki 56

Bill Hartzer

OCTOBER 5, 2013

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Comments 142

Comments Tools Sites Issues 142

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" When you “like&# a page; 2.

Class 268

Class Facebook Privacy Public Domain 268

Social Media Strategery

OCTOBER 19, 2008

Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. link] Andrea Baker I used to think I was annoying the community in that first year I took on the role as a community manager/advocate. Start by understanding what social media/new media/Web 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

OCTOBER 12, 2008

One of the things that I have consistently noticed in my five years as a government communications consultant is that our new hires who come from the corporate world go through an adjustment period upon first supporting a government client. Development Social Media What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Bill Hartzer

JANUARY 7, 2014

Keep up the {superb|terrific|very good|great|good|awesome|fantastic|excellent|amazing|wonderful} works guys I’ve {incorporated||added|included} you guys to {|my|our||my personal|my own} blogroll.| And {on|after} this {post|article} The Valuable 3 Cs That Helped Build Singapore’s Social Media Marketing Strategy | Bill Hartzer.

Comments 97

Comments Content Sites Issues 97