Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. I have a blogroll (I suspect you do too). Part of this is because if I were to include all my Reader subscriptions in my blogroll, it would be unbelievably long.

Bringing Open Community To Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

B2B 242

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. More here: Social Networking For a Cause: The Power of Online Communities … [.]

The Blog Turns 20 This Year

Twist Image

Brands struggle to understand digital marketing. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. blogroll. content marketing. digital marketing. online community. Can you believe it? I had to re-read the headline a couple of times as well. Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. It made me do a double-take.

The importance of experiencing your community

The Way of the Web

Google Me – quick thoughts for and against… → The importance of experiencing your community June 28th, 2010 · View Comments When talking about community-building or social media, it’s easy to suggest you should be part of it. And that’s not too hard to do if the community in question is something you already identify with. And it’s even more important if you’re working with communities you’re not familiar with.

Tactical Tips for Building an Online Community

ProBlogger

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. Here are just a few social media nuts and bolts that keep the Tripawds Blogs community together. How to build community on membership sites.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Blogroll.

Groups 111

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF).

Tools 191

NBC Targets Local Markets on the New Digg

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a larger number of users on a regular basis. Has there been interest/demand for market-specific content?

Digg 144

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. If you plan to monetize or market a business, this is a must. Comments are the life of your blogging community. Email Marketing.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Think beyond the marketing team.

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Lurkers turn the tables a bit on marketers.

Lurker 168

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. Teams and leagues can use these ideas to do more than just sell more tickets, but to create a community of interested, informed, and passionate partners, developers, and brand ambassadors.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well.

Should PR and Marketing pay bloggers to post?

The Way of the Web

Web Strategy Wikinomics Rankings ← How Leo LaPorte is saving my relationship… The best social games on any platform… → Should PR and Marketing pay bloggers to post? February 18th, 2010 · View Comments The concept of paying bloggers to create a post about your product or service is not a new one – and it’s becoming more of an accepted practice by both PR and Marketing teams, and bloggers themselves.

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

On Alice in Wonderland and Social Media

Akamai Marketing

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?).

What's Your Government 2.0 Personality Type?

Social Media Strategery

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. You would do well to shift more of your energy away from selling your product and instead focus more on providing value to the community. community, but because of your motivations, you also present some of the biggest risks. and Innovation and I very excited where it will take not only me, but the Gov community.

Types 79

How Social Media ROI is like Santa Claus

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community.

ROI 118

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Much ado about nothing – Viral Marketing - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. Photo: [link] Viral Marketing is uncontrolable The geeky boyfriend post is a prime example of viral marketing. I think the holy grail to a company is running a successful viral marketing campaign.

Social Media Chat Tuesday, July 21st

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are regular chats on Twitter, and then there’s hashtagsocialmedia.com.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

A Better Blogroll If you like highlighting other bloggers on your site via a blogroll, you will probably find that as you add more and more to them, it becomes a huuge list. Try the Better Blogroll plugin. What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

12 kinds of Knowledge Workers

Buzz Marketing for Technology

Heres a little something I wrote in reply to High Context editor David Gammels introduction to the group-forming community. "Id KMPings has enabled the formation of a loosely coupled community of KM bloggers. Other interested webloggers could subscribe (via RSS) to such channels and could ping them whenever they write something that relates to the topic at hand that they wish to share with the community of subscribers. How many are in Blogdex or the other community sites?

Le competenze del Knowledge Worker

Buzz Marketing for Technology

t we need to market ourselves in this capacity? Scioglilingua Community (1). Blogroll. eLearning Goddess (blogroll). Scioglilingua Community. About. Contatti. Credits. eLearning Goddess. Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. Feed on. Articoli. Commenti. Le competenze del Knowledge Worker. Luglio 16, 2008 di Giuliana Guazzaroni.

Wiki 100

Organising Knowledge " Wheel Taxonomies

Buzz Marketing for Technology

Communities. (57). Blogroll. www.straitsknowledge.com. articles. how-to guides. events. publications. videos. about. Wheel Taxonomies. In my book I have a section about matrix taxonomies and the limitations on how much information they can contain without some clever design. The “verb wheel&# below based on Bloom’s Taxonomy of educational objectives, is one of those clever designs.

I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 167

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Innovation Through Market Games. Innovation Through Market Games. Communities. Prediction markets.

" 7 Easy, Powerful Steps to Create a Personal Learning Environment

Buzz Marketing for Technology

You can approach learning finance in this manner: Psychology > psychology in marketing > planning marketing budgets > finance. Find a Blog-Community. Blog-communities provide the perfect context for this activity. Interaction and knowledge exchange take place in blog communities with great ease. The question now is how can you find a blog community discussing the topic you’re interested in? Socialize Within a Blog-Community.

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

HP Communities. Search: HP Communities. Communities of Practice. Cultivating Communities of Practice. Type the digits above: Submit » Information disclosed in this community becomes public. Communities (41 posts). Blogroll. » Social Networking Tools at HP, Jack Vinson, Matt Moore in America, Prediction Markets, Building Enterprise Taxonomies. » Contact HP. United States-English. All of HP. » Home - Tab.

Wiki 100

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. effect marketing.

Flickr 159

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses). So the market will rely on developers providing separate plug-ins for each VLE, to mash into the learners PLE. Many commentators believe it can only occur through grass-roots effort which will bootstrap a new market. My Blogroll.

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. So when I promote local Master Gardeners and community gardens, those folks pass the link along and put us on their website.

Non di solo Google.

Buzz Marketing for Technology

Blogroll. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? eLearning Goddess. Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. eLearning Goddess. Google e Media sociali. 15-lug-2008. Giuliana Guazzaroni. Valutare conversazioni e forum. 14-lug-2008.

Google 100

e4innovation.com " Blog Archive " Nice work

Buzz Marketing for Technology

Blogroll. Communities of practice. e4innovation.com E-learning innovation: research, evaluation, practice and policy. Grainne Conole Professor of e-learning The Open University University website. Blog Search. Pages About me… Downloads. e4innovation wiki. Publications list. Resources. Archives June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. December 2007. November 2007. October 2007. September 2007. Categories Blogging (13). Conferences (36).

An Ode To Monday

Waxing UnLyrical

Powered by Postrank My "Better Blogroll" (Refreshes at Random) 21st-century PR Issues - Paul Seaman 3Hats Communications - Davina Brewer @jbtaylor - John Taylor A Shel Of My Former Self - Shel Holtz, ABC Bill Sledzik's ToughSledding Chuck Hemann's Alternate Perspectives Communication Overtones - Kami Watson Huyse, APR Communications Conversations - Arik Hanson, APR ConversationAgent - Valeria Maltoni, ABC Gautam (Ghosh) on Organizations 2.0