How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

How to Build Thought Leadership with LinkedIn

Peg Fitzpatrick

Learning how to build thought leadership with Linkedin isn’t just for people who are looking for a new job. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise.

Trending Sources

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective?

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’re raring to go.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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How to Blog Differently in Three Easy Steps

Peg Fitzpatrick

Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differently is easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride.

How to Promote a Cause on Facebook

SocialFish

It is a good example of how it can work in any category for expansion via this exciting medium. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Are you blogging, Facebooking, tweeting, or pinning? The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level.

How to Create Facebook Visuals that Convert

Peg Fitzpatrick

In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. Using graphics to tell the your story is the best way to reach people. That’s WHY you spend the time to create a visual style. Click To Tweet.

How To Run A Successful Bilingual Blog

Idaconcpts

Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. The following tips offer ideas on how to run a successful bilingual blog.

How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. Are you giving Instagram enough time to make a difference? Make it easy for people to find you.

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. This is great for users, who don’t need to wait for the website to load. The response to Instant Articles from publishers has been mixed, to put it kindly.

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools?

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity SMM

With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.

How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort.

How to Gain Productivity

Ari Herzog

There were dozens of blog posts on my Feedly reading list. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program.

How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?

How To Promote A Blog Post

The Social Media Hat

In this article we will be examining everything you need to learn how to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available tools and mediums

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

How to Drive Value into Your Social Marketing

Peg Fitzpatrick

The smartest way to drive value is with social marketing. Let’s look at some stats and some ideas to implement them. How social marketing is evolving. Fast forward to June 2016 as Facebook reports an average of 1.71 ” from Tom Pick on Business to Community.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

Do you use analytics to increase Instagram engagement ? How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. In this article, I’ll discuss: • How to create an Instagram strategy.

How to Increase YouTube Engagement [Infographic]

Pamorama

Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. Is YouTube marketing worth it?

How to Create Achievable Social Media Goals

Sprout Social

The most common reason resolutions fail is because they’re too broad to feel attainable. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Spending without data to back you up will not work in the long term.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

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How to Produce Social Media Content for Your Business

yMarketingMatters

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. How often will I post content.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content

SocialFish

To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.

How to Write a Blog Post Your Audience Can’t Resist Sharing

Sprout Social

If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. Not every blog post will resonate on social media.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Click To Tweet.

How To Handle Negative Reviews

Idaconcpts

SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. It’s very much a balancing act, and expects the writer to keep both the readers and the company having their product reviewed satisfied.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!” Who are you trying to reach?

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. And now we have to “mobilize&# it?!

Blog Topics: How to optimize content for topics versus keywords

Razor Social

What’s the difference between writing an article about keywords as opposed to a topic? They are very detailed articles that contain as much relevant content as possible related to the topic. Let’s say you decide to write about the top Twitter analytics.

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How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found.

How To Humanize Your Business

SocialFish

How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. and Jamie and me!

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

How to get it? So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

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How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Step 1: Write three blog headlines.