How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective?
Contributed Content is on the Rise — Here’s How to Stand Out
MARCH 22, 2017
No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. surveyed editors at leading online publications to uncover what it is they’re actually looking for.
How to Write Blog Posts that Get Read and Shared
FEBRUARY 5, 2015
We had such great success with Andy Crestodina’s webinar last month on influencer relations , we hope to keep the professional development and engagement level at the same high pace. Therefore, next Thursday, I am going to host How to Write Blog Posts that Get Read and Shared.
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Below is an overview of the verticals and the best way to pitch editors perfectly.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. The Key To a Compelling Story: Write a Killer Lead To write a killer lead means means the four W’s and an H will probably not be there.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. A business book is 60,000 to 80,000 words.
How to Promote a Cause on Facebook
APRIL 9, 2017
It is a good example of how it can work in any category for expansion via this exciting medium. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand.
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Learning how to curate content is an essential task for social media managers. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news.
How to Podcast: A Two-Part Series
OCTOBER 27, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?
How to Write a Blog Post Your Audience Can’t Resist Sharing
APRIL 25, 2017
If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. One of the best places to create content to share is your blog. Not every blog post will resonate on social media.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Are you blogging, Facebooking, tweeting, or pinning? The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level.
How to Rock a Presentation
MAY 16, 2016
Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. If you’ve ever wondered how to give a presentation or wanted more tips to be successful with your speaking, this information will help you!
How to Create a Strategic Business Development Plan
APRIL 13, 2017
Here is what you need to do about that. The post How to Create a Strategic Business Development Plan appeared first on Spin Sucks. A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan.
How To Run A Successful Bilingual Blog
FEBRUARY 3, 2013
Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. The following tips offer ideas on how to run a successful bilingual blog.
How to Blog Differently in Three Easy Steps
APRIL 11, 2016
Being unique and standing out in the online world is crucial to your blog’s success. Learning how to blog differently is easier than it might seem. While other’s are trying to copy the big blogs, find your own mojo and really hit your blogging stride.
How to Apologize Like a Boss
AUGUST 7, 2013
Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. We love getting the extra awareness, but would love to also see our subscribers increase because of it.
How to Use Twitter Hashtags for Business
NOVEMBER 30, 2011
#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. How do you do that? By Iliyana Stareva.
How to Create Facebook Visuals that Convert
OCTOBER 31, 2016
In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. Using graphics to tell the your story is the best way to reach people. That’s WHY you spend the time to create a visual style. Click To Tweet.
How to Build a Community that Thrives
FEBRUARY 26, 2015
I thought my keyboard was going to catch fire. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Talk to your community. But let’s back up and talk, first, about what it means to build a community.
How to Unlock the Key to Instagram Engagement
JANUARY 10, 2017
The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. Are you giving Instagram enough time to make a difference? Make it easy for people to find you.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools?
How to Create High-Quality Content
FEBRUARY 12, 2015
I had just moved to Chicago from Kansas City and didn’t know a soul. I needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality.
How To Promote A Blog Post
The Social Media Hat
NOVEMBER 13, 2016
In this article we will be examining everything you need to learn how to promote blog articles, and indeed, the entire blog itself, to interested readers using a variety of available tools and mediums
How to Write a Compelling Headline
OCTOBER 23, 2014
By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. To help her, we had to take what was in both of our brains and put it on paper. A compelling headline is not to be taken lightly.
How to Gain Productivity
SEPTEMBER 17, 2013
There were dozens of blog posts on my Feedly reading list. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program.
How to Make Marketing Analytics Easier
Convince & Convert
OCTOBER 9, 2014
Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. What are you trying to achieve?
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Getting started with filming and production can be perceived as intimidating, and brands often pass on the opportunity because it seems like it’s too much to deal with. Before jumping to conclusions, check out this infographic from QuickSprout. Is YouTube marketing worth it?
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.
How To Boost Your Social Media Like a Boss
NOVEMBER 28, 2016
Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.
How to Create Call-to-Action Units for Facebook Instant Articles
APRIL 12, 2017
But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. This is great for users, who don’t need to wait for the website to load. The response to Instant Articles from publishers has been mixed, to put it kindly.
How to Mention Someone in Google Plus Posts
MAY 21, 2014
Categories: Blog , Facebook , How To Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. Blog Facebook How To Google google plus social media
The #GetSocialSmart Show Episode 015: How to Repurpose Content
APRIL 12, 2017
I get asked all the time about how to repurpose and repackage content so you’re not always reinventing the wheel. In this episode, I’m going to share with you three quick tips for repurposing and repackaging your content. Our home base is our blog.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. How often will I post content.