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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. The latest data from January 2024 shows that 93.2%

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels.

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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to use the right hashtags. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. We are in the age of influencers, after all. How to build brand advocates?

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