Jon Loomer

JUNE 19, 2023

Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision. But there are often multiple paths to the same destination. Delivery will be the same.

Campaign 211

Campaign Eventful Conversation Instagram 211

Social Media Strategies Summit

MARCH 9, 2023

So how can social media managers make time for that essential big-picture work? As anyone who follows the TSA on Instagram will know, the agency’s social presence leans heavily on dad jokes and puns. “A View this post on Instagram A post shared by Travel Tips & Dad Joke Hits (@tsa) As such, their meetings often focus on humor. “We’ve

Team 187

Team How To Social Media Management Trends 187

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. 194 million in 2020). 194 million in 2020). LinkedIn generated record ad revenues of $13.8

Trends 297

Trends Social Media UGC Marketing 297

Buffer Social

DECEMBER 5, 2023

I was always surprised at how different yet familiar the sandwich tasted. I was always surprised at how different yet familiar the sandwich tasted. It doesn’t become a part of workflows so easily, and it’s often more difficult than it looks. The commonality?

Content 108

Content Newsletter Remix Instagram 108

Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. They’ve done this through a mix of behind-the-scenes content, interactive posts, and fan engagement. Some of their other Instagram accounts include: Netflix India: 7.6

Analysis 98

Analysis Social Media Strategy Meme 98

Social Media Strategies Summit

AUGUST 26, 2022

He has more than 6,200 followers on LinkedIn but posts more frequently on Twitter. . Unsurprisingly, Dr. Zuber posts heavily about science and space travel. It is impossible to convey how relieved I am. It’s time for executive leaders in higher education to step out from their ivory towers. Image source. Profiles: LinkedIn.

Social Media 211

Social Media Education LinkedIn Comparison 211

SocMed Sean

FEBRUARY 27, 2019

SocMedSean - Social.Media.Sean [SOLVED] How Do I Share A Tweet To Instagram? This one continues on my previous posts where I explain how to share a tweet to Facebook and how to share a Facebook post to Twitter. Along that topic, is there a good way to share a tweet to Instagram? So, here goes.

Instagram 227

Instagram Mobile URL Twitter 227

Social Media Strategies Summit

NOVEMBER 18, 2022

This invaluable data allows you to plan posts when your audience is most likely to see them. It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Webbiquity SMM

MAY 18, 2021

For the past decade, Twitter has (most often) been ranked as #2. Gripped ranks YouTube as the second-best social network for B2B marketing, followed by Instagram, then Facebook…and finally Twitter, in fifth place. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

B2B 348

B2B Platform Social Media Twitter 348

Jon Loomer

SEPTEMBER 25, 2023

In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events? ” NOTE: We’ll focus on the pixel applications of custom events in this post. But the advantages are undeniable.

Eventful 186

Eventful Advertising Embedding Conversation 186

Webbiquity SMM

OCTOBER 22, 2021

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Here are five tips for promoting a technology solution on social media.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

Examples 107

Examples Social Media HootSuite Instagram 107

SocMed Sean

MAY 12, 2022

Instagram is an incredibly popular social media app that is enjoyed by millions of people around the globe. You can also post your own photos and videos for your family, friends, or the general public. Are you experiencing issues or errors while accessing the Instagram social network? Instagram Feed Not Refreshing.

Issues 246

Issues Instagram Notification Feed 246

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. In theory, you should get better distribution with a well-done Reel than you would a link or image post. And if you get increased engagement, that often leads to lower CPM costs in ad spend. They want users to watch them.

Instagram 200

Instagram Facebook CPM Feed 200

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

Content 183

Content Metrics Video Publishing 183

Hootsuite

FEBRUARY 7, 2024

And then learn how you can use Hootsuite to measure results. The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts. For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. View this post on Instagram A post shared by Corporate Bish (@corporatebish) Obviously, memes aren’t appropriate for every type of account. What is a meme on social media?

Meme 88

Meme Social Media HootSuite Instagram 88

Buffer Social

MAY 4, 2022

But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Strategy 117

Strategy Content How To Marketing 117

Jon Loomer

JULY 26, 2023

This often comes from old school marketers who found success that way. I never touched my Instagram account except as an ad placement. But over time, I went from getting thousands of website referrals from a single post to double digits. Write more blog posts. These aren’t your only options. I understand it.

Social Media 146

Social Media Platform YouTube LinkedIn 146

Hootsuite

FEBRUARY 14, 2023

Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram. How many brands do they work with? Post frequency. Brand status.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

Instagram 116

Instagram Curation Feed Feedly 116

Hootsuite

NOVEMBER 7, 2022

They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. How do social media algorithms work? I often share them through Messenger with my sister.

Social Media 137

Social Media HootSuite Trends Feed 137

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. With that, let’s find out how you can start your journey to becoming Instagram famous.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses. What about forums?

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

AUGUST 22, 2023

Oops—we mean your Instagram plan, of course. How good or evil it is is entirely up to you and your complicated backstory. In order to conquer/save the world, you’ll need a sidekick: an Instagram planning app. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

NOVEMBER 9, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Popular types of shoppable content include social posts, videos, blogs, and ads. Instagram and TikTok are among the most popular social shopping platforms. Delight your customers and improve conversion rates. Close sales fast.

HootSuite 115

HootSuite Content How To Retail 115

Later

NOVEMBER 26, 2020

Ready to separate fact from fiction for the Instagram algorithm ? In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm. Instagram has confirmed that all account types are treated equally when it comes to the algorithm. The reality?

Instagram 139

Instagram Real Estate Feed Feedly 139

Hootsuite

AUGUST 22, 2023

In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.

SEO 89

SEO Social Media HootSuite Instagram 89

Convince & Convert

DECEMBER 15, 2023

By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Here’s how you can direct your efforts for maximum reach and visibility: 1. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time.

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

NOVEMBER 28, 2023

Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. Zero-click content aims to provide value upfront and engage users with each post. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Content 97

Content HootSuite Sentiment Metrics 97

Later

JUNE 3, 2021

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories.

Instagram 122

Instagram Tips Template Templates 122

Jon Loomer

MARCH 22, 2023

This post could go much deeper than this list. Don’t know how to edit? And if they do, they’re often encouraging (ignore the haters, of course!). How you do things will change. The past six months have been a heck of a journey. To say that I’ve learned a few things along the way is an understatement.

Video 190

Video Software YouTube Applications 190