Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Video / YouTube.

B2B 190

B2B Social Media Case Study Study 190

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy. Utilize social media targeting. Guest post by Samantha Waites.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 79

Template Templates Social Media RFP 79

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Oktopost

SEPTEMBER 18, 2018

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019.

Social Networking 123

Social Networking Video B2B How To 123

Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. But here are three reasons for skepticism.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. So how can your institution leverage employee advocacy without being open to these risks?

Reputation 125

Reputation B2B Guidelines Policies 125

Mindjumpers

AUGUST 28, 2012

If so many companies are able to capitalize on social media marketing, the question remains: Why is it such an effective business strategy? James Debono of Social Media Today says it is because social media is ubiquitous in contemporary business. Social media marketing: Inarguably cost-effective. How Social Is B2B?

Strategy 228

Strategy Facebook Metrics Advertising 228

Keyhole.co

OCTOBER 28, 2020

However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful on 2020? How can these help inform our social media strategy for 2021? Jump Links: Social Media Strategies in 2020 1.

Social Media 124

Social Media Strategy Influencer Instagram 124

Ignite Social Media

JULY 10, 2020

This can be done on Facebook and Instagram, of course (however you’d likely not amplify on these channels if you’re involved in the protest), but also on YouTube, Twitter, TikTok, and Snapchat, plus blogs, making it a very flexible option. That makes for desirable B2B targeting in particular. Reset with the Right Strategy.

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online.

Findability 216

Findability B2B Directory SEO 216

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! 74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner).

Template 167

Template Templates Social Media Social Networking 167

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Need to learn the basics of social media strategy , content creation, and social ads?

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. YouTube Statistics.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook.

Tips 191

Tips Facebook B2B Review 191

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. But I get it. Case Studies.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. billion users.

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 167

How To B2B Social Networking Apple 167

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Opt-in, not out.

Social Media 278

Social Media Strategy Yahoo Communities 278

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? Finding the proper channel to announce your goods and services demands as much of a strategy as anything else. In this guide, you will understand why it is so important to have social media profiles for your business. Are you ready?

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

NOVEMBER 2, 2021

The four tips here are more broad advice that is useful on every platform you may use for your networking, whether to expand your business or to gather a helpful group of people within your social circle you can lean on when you need them. You should also see where else your network connections are reaching out to their audiences.

Industry 235

Industry Social Media Tips Platform 235

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Buffer Social

AUGUST 23, 2023

When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. In this article, we’ll dig into the factors that you should consider when making this important marketing strategy decision and help you find your social media sweet spot.

Small Business 77

Small Business Activities Platform Social Media 77

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230