Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

Oktopost

APRIL 2, 2020

Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. However, it perfect for agencies, marketing teams, and small businesses across a variety of industries who have small budgets and are looking for a white labeled option.

Report 126

Report Social Media Tools ROI 126

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. What part of sales do sales automation tools actually automate?

Tools 98

Tools Hubspot B2B Price 98

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 147

Patterns Energy Team Skills 147

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. A reminder that even B2B social customer care should be person-first.

Report 61

Report Atlassian Brands Sentiment 61

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. (Or,

Social Media 108

Social Media B2B Engineering SEO 108

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Need us to help train your team? We have been helping our clients adopt and implement an audience based marketing approach since we opened the doors 7 years ago. Click To Tweet. Ready for a real competitive edge in 2018?

Training 158

Training Marketing Small Business ROI 158

Oktopost

JULY 20, 2020

In our original podcast series, Stuff You Should Know About Our Changed New World , Jonathan Lawson , Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University , chats with host Colin Day , Managing Director EMEA at Oktopost about the state of small businesses. Think Differently.

How To 84

How To B2B Skills System 84

The Realtime Report

JULY 15, 2022

It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. According to a report by Social Media Examiner , 97% of small businesses use social media to attract new customers, however 85% of business owners aren’t sure which social media tools to use.

Social Media 91

Social Media Strategy How To Comparison 91

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 78

Patterns Energy Team Skills 78

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Allison Mooney. allimooney. Amber Buhl.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buzz Marketing for Technology

AUGUST 11, 2010

And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. These ads like any other include a headline, an image and body copy.

Advertising 228

Advertising Facebook Adwords B2B 228

Pam Moore

MARCH 7, 2023

Here are some resources to get you started. Learn how to unleash your brand's soul and create a personality that emotionally connects.

Authentication 78

Authentication eBook Brands B2B 78

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. Sponsor a local sports team. Join groups on LinkedIn.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

APRIL 27, 2010

Social Media Means (Business-to) Business… Nearly 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. …But Facebook Means Consumer Marketing.

Report 192

Report Social Media B2B Newsvine 192

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. The importance of ensuring all team members and executives are speaking the same language. Need more help?

Training 78

Training Marketing Consultant Template 78

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. quickbooks Running a small business IRL isn’t all iced lattes and lip balm, but the hard work pays off.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

JANUARY 24, 2019

Not only does human interaction deliver better results, it also makes sure that the marketing team is completely in touch with what customers want and expect from your brand. Preparing your business for social media automation. These includes iShade for accounting, Biznik for small business owners, and Sermo for physicians.

Social Media 166

Social Media Marketing Hashtag Campaign 166

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. The Lead Machine: The Small Business Guide to Digital Marketing | Rich Brooks. Want to level up your team or agency?

Skills 195

Skills Social Media Marketing Influencer 195

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Are they all sourced from your team? Eric: Seriously.

Company 120

Company Instagram B2B Survey 120

Likeable

AUGUST 18, 2020

They just wrapped up the first half of Season 5, where they spoke to 18 amazing women about everything from parenting in today’s digital world, to brand messaging around social injustices, to leading a team through a rebrand in the middle of a pandemic. Bonus: Hear what it’s like to lead a team through a rebrand in the middle of a pandemic!).

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Pam Moore

DECEMBER 5, 2017

Our agency Marketing Nutz works with small business, entrepreneurs, franchise organizations with 1000's of franchisees up to Fortune 10 brands. Tips to do some quick research on the agency and their key team members. Understanding and securing your role on the new expanded team. Need us to help train your team?

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

AUGUST 17, 2020

More than 75,000 small businesses use LinkedIn. Here are a few current statistics for LinkedIn you can't ignore… . LinkedIn has more than 700 million members in more than 300 countries and regions. More than 50 million companies are setup on LinkedIn. More than million freelancers use LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Because the TikTok app first gained traction with teens and young adults, many businesses wrote it off. This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok.

B2B 111

B2B Examples Marketing Small Business 111

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Many businesses collect data that their customers would find extremely valuable. You can do the same in your business.

Content 132

Content Case Study Marketing Survey 132

Pam Moore

JUNE 2, 2017

Social Profit Factor is THE social media training academy and community for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 167

Training Communities Social Media Real Estate 167

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

MAY 11, 2023

Offer advice on how to start a small business For experts in small business or entrepreneurship, share helpful advice for getting started. Provide tips on what to consider when deciding which type of business to start, how to research and market a new venture, and any other applicable info.

YouTube 103

YouTube Video Film Sports 103

Keyhole.co

MARCH 11, 2024

With Sprout Social, you can track important metrics such as engagement rates, click-through rates, and follower demographics, enabling the marketing team and you to gain deeper insights into your LinkedIn, audience, follower growth, and content performance. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52