Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ). 2012 bets: 1.

Social Media 121

Social Media eBook Mobile Data 121

Hootsuite

JANUARY 4, 2023

This is the most visible component of social media marketing. Content scheduling and publishing. Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# It’s not just distribution, it’s self publishing. Transparency is a brand currency on the social web.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 16, 2010

If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. I’ll continue publishing the Social Media Messenger after a short hiatus. All rights reserved.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

[link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] If his claims are correct there should be no reason not to openly publish the results to be in a sense “peer reviewed.&# All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. The future of more relevant email lies in Socialized Subject Lines. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. About this course: Have you ever wondered what it means to use social media effectively and ethically?

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - No comments yet. » Your comment.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Publish engaging content. Why invest in LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. Here’s how we used employee advocacy to grow our own social conversions by 266% in just 90 days. Overall Engagement Rates.

Conversation 151

Conversation Education B2B Curation 151

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Shannon’s Favorite Little Known Social Media Tool : One is a WordPress plugin called Editflow. It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. I’m always using my social networks to crowdsource.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Scheduling your posts takes the burden off of that.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. How does publishing LinkedIn thought leadership help in your career or business development?

System 115

System LinkedIn Content Industry 115

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. Reuse content. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. A white label version for agency use is also in the works. All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 97

Social Media Brands Social Networking Curation 97

Convince & Convert

APRIL 15, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. I think about these things about social media as well — * Are we making a difference?

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. kathysacks oh yes.

Upcoming 124

Upcoming Project News Social Media 124

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. All these pine trees are starting to look the same. And my laptop. So, Bloomington it is.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. All rights reserved.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

We’re crying about BP too, but for a whole other reason. Billions of dollars. A coven of PR practitioners. And they can’t get just two little words right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JUNE 18, 2013

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example.

Facebook 167

Facebook Real Estate eBook Social Media 167

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. We can now associate a tremendous amount of data to individuals. And even another order that includes content interactions – who consumers and retweets your content? All rights reserved.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 141

Social Media Strategy Social CRM Consultant 141