Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. It builds our blog readership, our email list, our webinar attendance. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes answering questions and publishing educational content to nurture leads.

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Team B2B Platform Analytics 110

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.

Facebook 156

Facebook Statistics B2B Apple 156

Twist Image

JUNE 9, 2011

What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. " On a B2B Blog that I was recently following, the answer was obvious. If you want to publish a video on YouTube about your corporate picnic, knock yourself out.

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B2B Social Graph Publishing Widget 103

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Attending a webinar. How-to videos. Case studies.

Data 117

Data Marketing How To Collaboration 117

agora pulse

DECEMBER 26, 2016

Dilup Kumar (better known as “DK”), an internet marketer and podcaster, publishes each of his “ Weekly Roundups ” on a particular theme. And being the savvy marketer she is, Mari also lets you know about her most recent videos and and upcoming Webinars to further help folks succeed on Facebook. FreshBooks.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

JULY 31, 2019

Publish your first post. For new posts, you can also choose scheduling options, such as whether to Publish Now, Add to the Queue, Schedule Manually or Save as Draft. For more information on each of these post types, check out our Introduction to Publishing in Sprout. Sign up for a Sprout Social Webinar. Related Articles.

Team 82

Team Notification Report Metrics 82

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. Run events like webinars to increase brand awareness.

Social Media 98

Social Media How To Marketing Price 98

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Writtent Blog

APRIL 1, 2013

33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Step #4: Act Quickly.

Brands 108

Brands Content B2B Wireless 108

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ).

Social Media 121

Social Media eBook Mobile Data 121

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. This is a blog published by Writtent – but it’s still absolutely worth your time! The Ultimate Webinar Checklist. Running your first webinar? It’s positively filled with helpful stats, facts, graphs, and charts.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Click “Publish.”. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs.

Screencast 90

Screencast Content eBook Film 90

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs.

Screencast 87

Screencast Content eBook Film 87

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

APRIL 12, 2013

You should do a research before submitting publication and track the results after your articles have been published because you need to know what to write and what benefits it gives you in the longer term. You need to thank those who publish your content, promote your guest posts in social media and be as eye-catching as possible.

YouTube 92

YouTube Facebook Syndication B2B 92

Oktopost

SEPTEMBER 28, 2023

Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. Jump Ahead What is Social Media Publishing? How Powerful is Social Media Publishing? How Powerful is Social Publishing?

Publishing 69

Publishing Social Media Content UGC 69

Hootsuite

JANUARY 4, 2023

Content scheduling and publishing. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Pinterest Webinars. This is the most visible component of social media marketing. Meta Blueprint.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

SEPTEMBER 28, 2023

Today, most businesses actively produce content such as blogs, case studies, podcasts, webinars, and more for highly relevant niche audiences who offer the strongest potential to become future customers. Jump Ahead What is Social Media Publishing? How Powerful is Social Media Publishing? How Powerful is Social Publishing?

Publishing 62

Publishing Social Media Content UGC 62

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Ideally, you should publish every day. Bailey Gardiner is mostly blog-oriented too. White papers.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# It’s not just distribution, it’s self publishing. I think PitchEngine has the potential to change the way we publish – maybe even the way we think of our blogs and websites. Why Am I sharing This? Can't wait to dig in & learn it.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 16, 2010

I’ll continue publishing the Social Media Messenger after a short hiatus. If you’re signed up to receive Convince & Convert blog posts via email, or if you’re a subscriber to The Social Media Messenger – my other email publication – you should be receiving the 3-2-1. All rights reserved.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] If his claims are correct there should be no reason not to openly publish the results to be in a sense “peer reviewed.&#

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Review Social Media Social CRM Consultant 115