Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. Engagement? It’s average. That’s a bonus.

B2B 100

B2B Conversation Social Media Strategy 100

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. Lets cover just a few: • Facebook.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives. Leads and new business.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 9, 2023

Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 267

Social Media Tips Marketing HootSuite 267

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! So where do we go from here?

B2B 246

B2B Social Media Marketing StumbleUpon 246

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. I was talking to a small business owner last night.

System 219

System B2B Facebook Marketing 219

Lucy Hall

NOVEMBER 5, 2015

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. This is a question that many people ask.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. come to life in your social media calendar.

Template 94

Template Templates Social Media RFP 94

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MARCH 15, 2018

To boost awareness and engagement. To raise your social influence + become an expert in your niche. Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time).

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

NOVEMBER 2, 2021

That will deepen your connections with them and also give you another way to engage with even more like-minded people. Be Thoughtful About How You Engage. Of course, that’s not always the case — clearly, Jeff Bezos probably won’t follow you back no matter how many times you retweet him. This is for two reasons.

Industry 235

Industry Social Media Tips Platform 235

Oktopost

OCTOBER 24, 2022

How to measure engagement on an employee spotlight. Of course, you should also edit each employee’s answers into a form that’s clear and concise for readers, while maintaining their unique voice. However, keeping a consistent format will maximize engagement by letting audience members know what to expect from your content.

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

OCTOBER 10, 2022

Visibility is a key precondition when it comes to generating engagement. Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Engagement: The amount of people who engage with your brand across social networks.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

APRIL 25, 2014

They attend private networking events as a thank you from VMware because their feedback is invaluable. “It’s an award program, it’s an enablement program, it’s a networking program, it’s a feedback program, and then, of course, occasionally we do some marketing,” John says.

Communities 134

Communities B2B How To Forums 134

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Of course, what your prospective buyers find is just as important as where they find you.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. These are, of course, not the only trends to watch in the coming year. Here are five of the most important trends to watch in the coming year (your competitors will!).

Trends 166

Trends Marketing Influencer B2B 166

Hootsuite

JANUARY 4, 2023

Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. Click To Tweet.

B2B 109

B2B Social Media Organization Study 109

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Hootsuite

JULY 4, 2022

Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals?

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

MAY 21, 2015

You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. You’d develop a “long list” of worthy experts, then gradually narrow it down based on followers, level of engagement, quality of posts, and other factors.

Social Media 100

Social Media Marketing B2B List 100

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 104

Reddit Hubspot API Reputation 104

Waxing UnLyrical

FEBRUARY 19, 2014

We cover the specifics in our self-paced online social media privacy course. That means, just because the NSA engages in questionable social media monitoring practices, employers don’t necessarily have the same rights. They need social media privacy and social media surveillance training as well.

Social Media 240

Social Media Privacy Training Policies 240

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Mindjumpers

JANUARY 3, 2011

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers. with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Except in rare cases (e.g., Expecting instant results.

Social Media 193

Social Media Sysomos Case Study B2B 193