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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Social Media Strategy for a Post-COVID World

Oktopost

B2B marketing has felt these shifts as much as any other field. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. The leads are better. Explore Matched Audiences.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

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The Top 10 B2B Marketing Strategies for 2019

Oktopost

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 6: In-House Conferences. You can accomplish that by hosting conferences.

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. The other is reputable and respectable Hustle which revolves around generosity and connection. I wondered why Ramon had invited Joseph to talk, what context could he add to this conference? What a day! It’s contagious.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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