Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Share this on Tumblr. It’s no secret that the number of publications has declined over the last few years. Add this to Stumpedia.

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Diva Marketing Blog

MAY 12, 2013

Tumblr, which I always thought was a blogging platform, is still a neat insight into our preferences and how we think. My one big truth about social media: it continues to be my most important source of news and information, and it continues to baffle most companies. How Do You Build B2B Relationships Using Social Media?

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Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

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Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides. do that for me?”

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. If you ask me ‘do you do B2B marketing?’ Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic.

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Brands Handbook MySpace Construction 236

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Reddit and Tumblr are among the “youngest” networks, with half or more of users under 35 years old. 90% of companies with 100 or more employees use social media in their marketing mix.

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Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

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Tools Social Media Netvibes Lithium 170

Visually SM

JULY 27, 2020

Tailwind tracks activity across Pinterest about your company, products, and competitors. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. It supports Facebook, Twitter, LinkedIn, and Tumblr. Pricing: custom pricing based on needs/function.

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Convince & Convert

JANUARY 19, 2016

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. Mack Trucks on Facebook , YouTube , Twitter , LinkedIn , and Tumblr. Divide and Conquer. ” —@NeilTolbert. Neil Tolbert on Twitter: @NeilTolbert. Born Ready.

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Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. TechCrunch ).

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Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

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Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Social Media Strategy and Best Practices. Is Social Media Really Living Up to Expectations?

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Social Media Trendrr SM2 Alterian 257

Keyhole.co

NOVEMBER 17, 2020

If you have an interior design studio you’ll probably go for visual platforms like Instagram, Pinterest, Tumblr. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. The company focused on Instagram to build their brand and create a following. Take some inspiration from Glossier.

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Social Media Marketing Hashtag Small Business 91

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Image credit: B2B PR Sense Blog.

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Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

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Statistics Social Media B2B Hubspot 50

Mindjumpers

SEPTEMBER 18, 2012

However, if you are looking for a more professionally oriented platform, LinkedIn might be worth considering, and Pinterest, Instagram or Tumblr might be ideal for more visually oriented businesses. Media companies chose Twitter. Twitter has proven to be a very successful platform for Media companies. How Social Is B2B?

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Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

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Marketing Content eBook Joomla 60

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

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Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 19, 2015

While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. So, how are companies leveraging beautiful creative format? Image via Coca-Cola on Tumblr. Take a look. Image via Ann Street Studio. Why does it work?

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Brands Content Tumblr Case Study 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

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Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

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Social Media Marketing B2B ROI 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. That’s one of the biggest reasons for companies not to engage in social media at all. I’m just starting our company blog and great rules to live by! Nurture Perception.

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Social Media Strategy Yahoo Communities 278

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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BuzzStream Content Metadata Reddit 152

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 22, 2015

You can also post to Tumblr. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. It is a fantastic prospecting / sales resource for B2B marketers”). Other tools you can’t ignore?

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Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” Small businesses?

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Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

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Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Reply Ken Wohl February 11, 2010 at 1:08 am In the coming month I’ll be be contacted bloggers that either my company has already built a relationship with or that are within my company’s niche.

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

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Statistics Social Media B2B Marketing 204

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

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Hashtag B2B Social Media Metrics 116

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

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Statistics Social Media B2B Marketing 198

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Mdias sociais.

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Marketing StumbleUpon SEO Reputation 144