yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. The smallest viable market is the biggest insight any company can have. The Art of Influence. Influence is one of the most important skills someone can have. What a day! Ramon will wake up any room at 8 am!

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Conference Price Compete SMS 124

Oktopost

SEPTEMBER 22, 2021

Darrell is an award-winning marketer, keynote speaker, and top Martech influencer. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide.

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B2B Marketing Apple Conference 123

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” But failing to do it can be very costly.

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Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing. Remind People How Useful It Is.

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Team Marketing B2B Eventful 160

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. Seattle, WA.

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Conference Marketing B2B Class 41

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada.

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Brands Facebook Influencer Campaign 130

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. What is Real-Time Marketing?

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Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference?

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Content Marketing B2B SEO 78

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Remember conferences and events? Watch the full on-demand recording here: Why Do I Need Social Media?

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Engagement B2B Data Social Media 118

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

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Conference Marketing Hubspot Metrics 72

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. And they were certainly not blind. The same goes for organic content engagement.

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B2B Social Media Organization Study 109

Ignite Social Media

APRIL 17, 2017

Many executives use these channels to build a following and influence. There can be a mutual benefit to leveraging your company’s c-suite executives through the brand. Is your company B2B or B2C? Is your company B2B or B2C? If you are B2B, including your executives in your social mix is a more natural fit.

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Social Media Strategy Syndication B2B 99

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Atlassian ROI Social Media Collaboration 101

Convince & Convert

JULY 7, 2014

I was having dinner with a friend at the National Speakers Association conference a few days ago. I mentioned that I am an investor in that company, and Chris said, “You are? Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc.

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Startup Crowdsourcing Badge B2B 168

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

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Compete Conference Organization Social CRM 115

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

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Hashtag Brands How To Conference 78

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. 500 million tweets are sent out per day. Twitter had 11.7

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Twitter Tips Influencer Hashtag 129

Waxing UnLyrical

MAY 11, 2016

“If you’re not successful in media relations and focusing on it, you’re in trouble,” explained Marian Salzman , CEO of Havas PR, at the Public Relations Society of America’s Counselors Academy Spring Conference last week. Media relations can improve your influence overnight. More than 2.9 As CEO of Belle Communications Inc.

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Automotive Conference Influencer Campaign 100

Socialized

SEPTEMBER 28, 2017

A major press conference can rectify a lot of things and can also be used to showcase how great a product or service is; like Apple does upon launching any new product. A lot of B2B marketers specifically rely on email marketing to get clients. A company can decide to develop a list of prospects and reach out personally to them.

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Types Strategy Marketing CPA 100

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Social CRM Influencer Klout Social Media 133

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

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Class LinkedIn Brands Microsoft 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

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Social Media B2B Strategy Consultant 147

Sprout Social

NOVEMBER 22, 2022

And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Attend conferences so you can network and create connections in person. Before you move forward, you need to determine your niche.

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Social Media How To Marketing Price 98

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

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eBook Template Templates B2B 78

Twist Image

FEBRUARY 3, 2017

Professionals will spends thousands of dollars each year to attend conferences where these specific topics are covered. With over 2000 employees in over 20 countries and under the WPP banner, I still get to travel the world and present on stage to businesses (small, medium, large, b2b and b2c). conferences. and which ideas flop.

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Authentication Startup Conference Skills 40

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

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Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline.

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Eventful Tips Training Authentication 90

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Are you looking to make B2B connections or B2C? Take a look at the one created for Influencer Chat , a new chat Ann Tran and I recently started.

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Social Media Strategy How To Real Estate 130

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. You think your B2B company’s product or services are boring? Start Iterating.

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Content BuzzStream Marketing Sports 72

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. This virtual conference will start on November 30th and go through December 16th.

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Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

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Social Media ROI Social Networking Foursquare 205

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

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Social Media B2B Company Consultant 130

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Social Media Strategy Influencer Social CRM 147

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

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LinkedIn Company How To B2B 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

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Communities Groups Groups Social Media 117

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

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B2B Analytics Data Patterns 22

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

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Social Media Social CRM Strategy Consultant 123