Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Avatar How To 78

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

JULY 22, 2020

When you earn trust you can more easily grow your community, get more leads and as a result grow your business when done right! Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Supporting Resources (download for FREE!) .

Strategy 78

Strategy Template Templates Marketing 78

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. For social marketers, TikTok is becoming increasingly hard to ignore. Download the app and snag your handle.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

OCTOBER 8, 2020

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. What is a customer profile for b2b. 3 Steps for Audience Marketing Success.

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Template Templates How To Training 78

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

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Feed Feedly Metrics News 167

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. How to Subscribe to Social Zoom Factor Podcast . Take Action: Download free Personal Branding Guide and Worksheet . SoundCloud.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

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LinkedIn Engagement Strategy Authentication 78

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Pam Moore

OCTOBER 20, 2020

Importance of social listening to learn about your customer. How to leverage online communities to research your dream customers. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Research 78

Research Template Templates Training 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

NOVEMBER 26, 2018

Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here. Pick your social channels. LinkedIn is a network laser-focused on business trends and networking.

Social Media 106

Social Media Marketing URL Hashtag 106

Pam Moore

AUGUST 3, 2016

Many other social networks envy Snapchat with this demographic. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Sign up here-> Social Profit Factor .

Instagram 60

Instagram Advertising Comparison Training 60

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Why you need a content marketing content calendar.

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Template Templates Trends Content 167

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. How to Subscribe to Social Zoom Factor Podcast . This podcast episode is proudly sponsored by User.com.

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

DECEMBER 23, 2019

Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye. Unlike many of its social media peers, Amazon has a diversified, profitable business model. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Pam Moore

OCTOBER 16, 2019

Social Profit Factor Training Academy and Marketing Nutz Strategic Digital Brand Storytelling Services Can Help! . Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! How to Subscribe to Social Zoom Factor Podcast . Need more help?

Social Media 60

Social Media Consultant How To Training 60

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 10, 2010

You can download it free below. link] [link] Ann Handley Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20? Download it: [link] [link] Ann Handley Have you scored a copy of @jaybaer's Staggering Social Media Insights – The Best of Twitter 20?

Social Media 116

Social Media eBook Strategy Social CRM 116

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Especially for an on-demand iPhone experience that doesnt require searching for the app and downloading it prior to using it. Also, $0.30

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Social Media Strategy Apple iPhone 113

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Click the play button to listen here: Download the audio file: [link]. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 120

B2B Software Social Media Survey 120

Koka Sexton

DECEMBER 20, 2009

if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

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Case Study Wiki Software List 99