Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Collaborate with other brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 104

Reddit Hubspot API Reputation 104

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Unmetric

OCTOBER 25, 2019

The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. The same could be said for the modern marketing team.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Instead approach it with the mindset of “what I can do with the technology.”

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Why an audience first marketing plan can be a game changer for everything you do with digital marketing and social media success. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Collaborate with your customers.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. This is a big complement.

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Why you must align your social media efforts to your top business goals and objectives.

Training 78

Training Marketing Consultant Template 78

Convince & Convert

FEBRUARY 7, 2012

Ask a question on an answer site that relates to your product, and see what type of response you get from the community. Answers works is pretty straightforward: participants will submit questions to be answered by the community; when asking a question, the participant categorizes it by topic, making it easier to search and easier to answer.

Sites 117

Sites Yahoo LinkedIn Collaboration 117

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Koka Sexton

MARCH 19, 2012

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. Social media as a sales channel.

Press Release 96

Press Release Skills Yammer Social Networking 96

Techipedia: Tamar Weinberg

MAY 15, 2012

It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it universally accessible and useful’. This may come as a surprise, since Google+ isn’t as popular as was first expected. Google+ Commenting System.

Google 193

Google Content URL SEO 193

Diva Marketing Blog

MAY 20, 2016

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Let's not forget about Twitter.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

JUNE 24, 2019

As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Social Babies. Social Czars. Idea Grove. KloboMedia. Whiteoaks International.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. Shirky is realistic in his assessment of collaborations strengths and weaknesses.

RSS 118

RSS Collaboration Social CRM Consultant 118

Diva Marketing Blog

MAY 20, 2016

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Let's not forget about Twitter.

Domain Name 40

Domain Name Content Marketing Real Estate 40

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. Focus on leads, not sales.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Ignite Social Media

NOVEMBER 23, 2020

So, make sure your links work, that audiences are able to “check out as a guest” if possible, and don’t force them to purchase from the social networks only (as some people still don’t feel comfortable entering their credit card info on social media). Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

Advertising 187

Advertising Social Media Tips B2B 187

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. then who owns it, d.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. This encourages adoption by creating a tailored experience for employees. .

Platform 72

Platform Tools Curation LinkedIn 72

Buzz Marketing for Technology

JUNE 27, 2008

Collaboration. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Future of Communities. Charles Armstrong. clare hart.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. This has to be done manually.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90